Social Media Lead

The Maker Lab; Jakarta Pusat; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

The Maker Lab LLC is seeking a Social Media Lead in Jakarta to own the organic growth strategy for a client in the developer space. You will shape content planning, publishing, and community engagement to build a loyal, engaged audience and drive marketing objectives.

You will lead end-to-end content programs, collaborate with production, and translate performance data into creative pivots. Strong English communication and autonomy are essential.

Qualifications

• 8+ years in growth or social/community marketing.
• Experience engaging technical/developer audiences (B2B).
• Strong copywriting and comms skills; presenting to diverse stakeholders.

Responsibilities

• Own end-to-end social content strategy from planning to posting.
• Lead 30/60/90-day content roadmaps aligned to brand goals.
• Manage community spaces and respond to audience feedback.

Skills

Growth marketing

Social media marketing

Content planning

Copywriting

Analytics

Community engagement

Autonomy

Education

BA/BS degree or equivalent experience

Tools

SEO tooling

Video editing

Job description

Social Media Lead

Perusahaan : The Maker Lab Jenis Pekerjaan : Full-Time Jakarta, Indonesia

Deskripsi Pekerjaan - Social Media Lead

Description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary:

We're looking for a Social Media Lead to own organic growth strategy end-to-end — from content planning through to community engagement — for a client in the developer/technology space. You'll combine creative judgment with a sharp analytical approach to grow an engaged, loyal audience from the ground up, and act as the architect of developer-focused marketing strategies that go beyond a standard social presence.

This is a chance to shape how a global community of developers and businesses experiences the brand — building conversations that create real momentum and long-term loyalty across the product suite.

Role

• Build and continuously evolve a 30/60/90-day content roadmap aligned to brand goals and developer-audience trends.
• Own end-to-end publishing — titles, metadata, and discoverability strategy — to perform strongly across Search and Suggested feeds.
• Partner closely with production teams to keep assets on-brand, on-brief, and on schedule.
• Run daily performance reviews, translating data into creative and strategic pivots.
• Lead structured A/B testing (thumbnails, titles, formats) and track platform/algorithm shifts proactively.
• Be the active, strategic voice in community spaces — comments, community tabs — feeding audience sentiment back into the creative process.
• Bring proven experience growing and sustaining audiences on major video/content platforms, with a clear line back to client marketing objectives.

You

• BA/BS degree or equivalent experience
• 8+ years in growth or social/community marketing.
• A track record engaging technical, developer, or B2B audiences — turning complex ideas into accessible, high-engagement content.
• Familiarity with cloud, software, or enterprise tech ecosystems is a strong plus. Hands-on expertise across content creation, SEO tooling, and video editing.
• Comfort working with performance data to shape retention and growth strategy.
• Excellent copywriting and communication skills — clear, engaging, audience-first. Experience managing cross-functional work within a collaborative agency-client setup.
• A self-starter who works well with autonomy and ambiguity.

• Exceptional verbal and written English communication and presentation skills.

Tentang Perusahaan

The Maker Lab

Maker Lab is a marketing consultancy that builds decentralised in-house micro-agencies for some of the world's biggest culture-shaping brands. We power innovation. We challenge ideology. We help brands create impact. Through our unique organisation framework and talent acquisition & management metho...