Senior Integrated Media Manager

The Maker Lab; Jakarta Pusat; On-site; IDR 360,000,000 - 480,000,000; Full time

Job summary

Maker Lab is seeking a strategic, data‑driven Senior Integrated Media Manager to lead omnichannel campaigns, leverage ad tech, and connect Design, Tech, and Innovation to drive business impact across the region.

You will develop regional media strategies, drive measurement standards, test‑and‑learn initiatives, and translate complex data into actionable recommendations for senior stakeholders and partners.

Qualifications

• BA/BS degree or equivalent experience.
• 8+ years of strategic leadership in media advertising, campaign planning, optimisation, and innovation within an agency or brand.
• Deep expertise in ad technology, measurement, and data-driven strategies.
• Ability to visualise data and storytelling to improve decision-making and drive actions.
• Proven ability to navigate complex matrix organisations and influence senior stakeholders.
• Appreciation of structure and operational clarity in everything you do.
• Self-sufficient, motivated, and a positive leader in a fast-paced environment.
• Excellent verbal and written English communication and presentation skills.

Responsibilities

• Lead the development and execution of integrated media strategies and frameworks regionally to align with client priorities.
• Leverage adtech capabilities and privacy evolutions to drive insights and streamline media processes.
• Manage or help build new tools, develop best practices, and manage relationships with Digital Partners, Agency Partners, and technology platforms.
• Implement and advocate for globally aligned media measurement standards and methodologies.
• Lead selected test-and-learn roadmaps and drive adoption of media innovations for regional execution.
• Translate complex data and technology integrations into insightful recommendations for senior stakeholders and partners.
• Provide stakeholders with proactive recommendations based on past data for future media strategies.

Education

BA/BS degree or equivalent experience

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology‑led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross‑functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary

We’re looking for a strategic, data‑driven Senior Integrated Media Manager to lead omnichannel campaigns, leverage ad tech, and unlock new ways to connect Design, Tech, and Innovation to drive business impact across the region.

Role

• Lead the development and execution of integrated media strategies and frameworks regionally to align with overarching client priorities.
• Leverage adtech capabilities and privacy evolutions to drive deeper, more actionable insights for the team while streamlining media processes and workflows.
• Manage or help build new tools, develop best practices, and deeply manage relationships with Digital Partners, Agency Partners, and technology platforms to push the boundaries of what's possible.
• Implement and advocate for consistent, globally aligned media measurement standards and methodologies.
• Lead selected key test‑and‑learn and experimentation roadmaps, driving the adoption of new media innovations for regional execution.
• Translate complex data and technology integrations into insightful recommendations to influence senior stakeholders, internal marketing teams, and agency partners.
• Provide stakeholders with insightful proactive recommendations, translating past business data into future‑forward media strategies

You

• BA/BS degree or equivalent experience
• 8+ years of relevant experience in a strategic leadership role focused on media advertising, campaign planning, optimisation, and innovation within an agency or brand.
• Deep expertise in ad technology, measurement, and the critical role data plays in connected, always‑on strategies.
• Capable of visualising data and storytelling to improve decision‑making, drive action, and raise relevant provocations for marketers.
• Proven ability to navigate complex matrix organisations, influence cross‑functional teams, and collaborate at a senior level.
• An appreciation of structure, operational clarity and simplicity in everything you do.
• The ability to be self‑sufficient, stay motivated and be a positive leader in an often fast‑paced environment.
• A problem‑solver, adept at facing challenges and creating solutions to maximise the output of the whole team.
• Exceptional verbal and written English communication and presentation skills.

Contract Type

12 months Fixed Term Contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow‑up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Maker Lab is a marketing consultancy that builds decentralised in‑house micro‑agencies for some of the world's biggest culture‑shaping brands. We power innovation. We challenge ideology. We help brands create impact. Through our unique organisation framework and talent acquisition & management metho…