Content Specialist (Talent Pool)

PT Tentang Anak Bahagia; Daerah Khusus Ibukota Jakarta; On-site; IDR 78,120,000 - 111,600,000; Full time

Job summary

A leading firm in child development products in Jakarta is seeking a Content Specialist to enhance Instagram engagement and manage quality content related to parenting and child health. The role involves staying updated on trends, content planning, and overseeing production. Ideal candidates should have a Bachelor's degree in a relevant field, at least 2 years of Instagram content experience, and excellent communication skills. Join us to play a critical role in supporting children's growth.

Qualifications

• Proven experience in content creation and management on Instagram for at least 2 years.
• In-depth knowledge of parenting and child health topics.
• Ability to thrive in a fast-paced, collaborative environment.

Responsibilities

• Keep abreast of trends in parenting and child health related to Instagram.
• Strategize, plan, and execute content initiatives for account growth.
• Conceptualize and oversee content production across formats.
• Conduct thorough reviews of content output.
• Ensure timely and consistent posting on the Instagram feed.
• Craft compelling Instagram Stories and utilize features effectively.
• Conduct analysis on content performance and provide actionable insights.

Skills

Content creation

Instagram management

Research on trends

Communication skills

Analytical skills

Education

Bachelor's degree in Marketing, Communications, or Journalism

Tools

Social media analytics tools

Job description

About the job Content Specialist (Talent Pool)

About Tentang Anak

Imagine a career where you play a pivotal role in ensuring the success and bright future of 80 million children in Indonesia. Tentang Anak is not just a company; it's a mission, a movement, and an opportunity to be part of something truly extraordinary.

Tentang Anak, at its core, is driven by a mission to advance the well-being and development of 80 million children throughout Indonesia. Founded by a team of experts, including pediatricians, child psychologists, and early childhood educators, we are steadfast in our commitment to supporting children with the most reliable education and products. From educational tools (e.g., applications, books, flashcards, puzzles) to essential skincare, Tentang Anak aims to accompany and provide the best solutions for parents and their children, from the moment they wake up until they fall asleep.

Our products are the one and only in Indonesia that are developed by experts, backed by science, and offered at affordable prices. We are humbled by the love our products receive from parents, consistently ranking our Educational Tools and Skincare highly on e-commerce platforms, making them best-sellers. We will continue to innovate and provide better solutions for parents at every step of their journey. We are dedicated to creating a brighter, healthier, and happier future for the children of Indonesia.

Our employees, whom we call TAmily, are a group of relentless and passionate individuals who share the same mission and ambitions. Are you ready to join us in this mission?

About The Role

As a Content Specialist for Instagram, you will play a pivotal role in driving engagement, growth, and maintaining the quality of our parenting and child health-related content on the platform. You will be responsible for staying updated on trends, planning, creating, and overseeing content production, as well as fostering meaningful interactions with our community.

Job Description

• Stay Informed on Trends: Keep abreast of trends in parenting and child health related to Instagram and its algorithm. Monitor shifts in user behavior, content preferences, and platform updates.
• Content Planning and Strategy: Strategize, plan, and execute content initiatives to enhance the account's growth and performance.
• Content Creation Oversight: Conceptualize, oversee, and draft content across all formats (e.g., text, images, videos) to be shared with the Creative Team.
• Review and Quality Control: Conduct thorough reviews of content output from talent and creative team members. Provide constructive feedback to maintain high-quality standards and alignment with brand voice.
• Instagram Feed Management:Ensure timely and consistentposting of content on the Instagram feed, including infographics and short videos, according to the established schedule.
• Instagram Stories Creation: Craft compelling Instagram Stories with long narratives and dedicated calls-to-action (CTAs). Utilize Stories features effectively to engage with the audience and drive interaction.
• Performance Analysis: Conduct analysis on content performance and provide actionable insight for improvement

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in content creation and management, particularly on Instagram for minimal 2 years
• Preferably In-depth knowledge of parenting and child health topics, along with a keen understanding of Instagram's algorithm and best practices.
• Excellent communication and storytelling skills, with a creative flair.
• Proficiency in social media analytics tools to track performance and derive insights.
• Ability to thrive in a fast-paced, collaborative environment