Social Media & Content Specialist (for Owner)

DECA Group (Whitelab, Bonavie, Goute, Everpure, White Story, Trueve); Jakarta Utara; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

DECA Group seeks a Content Creator to build and execute the Owner’s personal social media presence, translating personality and experiences into authentic content.

You will develop pillars and calendars, script and edit short-form videos, identify daily life moments as opportunities, and coordinate with producers while maintaining discretion and confidentiality.

Collaborate with senior stakeholders, monitor trends, and ensure consistent tone and visual direction across platforms.

Qualifications

• Bachelor’s degree or related field required.
• 1+ year of experience in social media, content creation, or personal branding.
• Strong understanding of platforms, trends, and short-form video formats.
• Excellent storytelling and copywriting abilities.
• Able to film and edit short-form content using CapCut or Canva.
• Proactive, creative, and able to identify opportunities quickly.
• Strong communication, interpersonal skills, and ability to work with senior stakeholders.
• Highly organized and discrete when handling confidential information.
• Passionate about social media, digital culture, and personal branding.

Responsibilities

• Develop and execute content strategies to grow the Owner’s social media presence.
• Translate personality, experiences, and insights into authentic content.
• Develop pillars, calendars, concepts, and storytelling angles across platforms.
• Create and manage content end-to-end: ideation, scripting, filming, and editing.
• Identify moments from daily life and business journey as content opportunities.
• Collaborate with the Owner to align communication style and branding direction.
• Monitor trends and performance to improve content strategy.
• Maintain consistent tone, visual direction, and personal brand across all platforms.
• Coordinate with internal or external resources for shoots and production.
• Handle information with discretion and confidentiality.

Skills

Social media

Content creation

Copywriting

Video editing

CapCut

Canva

Storytelling

Communication skills

Organization

Discretion/confidentiality

Trend monitoring

Education

Bachelor’s degree in Communications, Marketing, Journalism, or related field

Job description

• Develop and execute content strategies to grow the Owner’s personal social media presence and brand.
• Translate the Owner’s personality, experiences, insights, and perspectives into authentic and engaging content.
• Develop content pillars, calendars, creative concepts, and storytelling angles across relevant platforms.
• Create and manage content end-to-end, including ideation, scripting, copywriting, filming, and basic editing.
• Proactively identify relevant moments, activities, and stories from the Owner’s daily life and business journey as content opportunities.
• Work closely with the Owner to understand their communication style, preferences, and personal branding direction.
• Monitor social media trends, audience insights, and content performance to continuously improve the content strategy.
• Maintain consistency in tone of voice, visual direction, and personal brand across all platforms.
• Coordinate with internal or external creative resources for photoshoots, video production, and other content needs.
• Handle personal and business-related information with a high level of professionalism, discretion, and confidentiality.

Job Requirements:

• Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
• 1+ year of experience in social media, content creation, personal branding, or a similar role.
• Strong understanding of social media platforms, content trends, and short-form video formats.
• Strong storytelling and copywriting skills, with a good sense of what makes content engaging and relevant.
• Able to film and edit short-form content using tools such as CapCut, Canva, or similar platforms.
• Proactive, observant, creative, and quick to identify content opportunities.
• Strong communication and interpersonal skills, with the confidence to work closely with senior stakeholders.
• Highly organized, adaptable, and comfortable managing content from idea to execution.
• High level of discretion and confidentiality when handling personal and business-related information.
• Passionate about social media, digital culture, and personal branding.