Content Creator (for Brand Team)

PT. PETOUR PETFOOD; Tangerang; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

PT. PETOUR PETFOOD is seeking a Content Ideation & Production specialist to craft monthly and weekly content calendars for TikTok, Instagram Reels/Feeds, and other digital channels.

You will lead pre-production, shooting coordination, and basic editing, while acting as on-camera talent during brand events. You will monitor performance, test formats, optimize organic reach, and build active community engagement.

Qualifications

• Bachelor’s degree with 2–3 years in digital content creation or social media management.
• Strong portfolio showing high-performing TikTok/Instagram Reels content with measurable metrics.
• On-camera talent with basic shooting and editing skills.
• Excellent storytelling and copywriting adaptable to brand voices.
• Strong understanding of social media algorithms and analytics.

Responsibilities

• Develop monthly content calendars and storyboards for TikTok, Instagram Reels/Feeds, and other digital channels.
• Lead pre-production, shooting coordination, and basic editing; serve as on-camera talent during brand events.
• Monitor content metrics, test formats, and optimize organic reach and engagement.
• Collaborate with Brand Lead, Graphic Designers, Videographers, KOL team, and integrated marketing teams on campaigns.
• Ensure brand governance and prepare weekly/monthly performance reports with actionable insights.

Skills

Content ideation

On-camera performance

Video editing

Copywriting

Analytics

Project management

Collaboration

SEO fundamentals

Education

Bachelor’s degree

Tools

CapCut

Premiere Pro

Adobe Creative Cloud

Job description

Content Ideation & Planning:Develop monthly and weekly content calendars, creative concepts, scripts, captions, and storyboards tailored for platforms like TikTok, Instagram (Reels & Feeds), and other digital channels.
End-to-End Content Production:Lead pre-production, shooting coordination, and basic editing, while serving as confident on-camera talent and capturing real-time content during brand events.

Performance Optimization:Monitor and analyze key content metrics, test creative formats, optimize organic reach and engagement, and identify high-potential content for boosting opportunities.

Community Engagement:Drive daily audience interactions, build active community engagement across channels, answer product inquiries promptly, and escape sensitive issues as needed.

Cross-Functional Collaboration:Partner with the Brand Lead, Graphic Designers, Videographers, KOL team, and integrated marketing teams to support promotional campaigns and product launches.

Brand Governance & Reporting:Ensure all output strictly complies with brand guidelines, product claims, and pricing promotions, while preparing structured weekly/monthly reports with actionable insights.

What We’re Looking For

Experience:Bachelor’s degree with 2–3 years of proven experience in digital content creation or social media management (agency, FMCG, lifestyle, or consumer-brand background is preferred).
Proven Portfolio:A strong portfolio demonstrating success in creating high-performing TikTok and Instagram Reels content, complete with measurable metrics.

On-Camera & Technical Skills:Highly confident appearing on camera, with solid proficiency in short-form video editing tools (e.g., CapCut, Premiere Pro), basic shooting, and design tools (Adobe Creative Cloud or similar).

Storytelling & Copywriting:Strong copywriting and storytelling skills with an innate ability to adapt tone of voice across diverse brand identities and social media channels.

Analytical & Platform Acumen:Deep understanding of social media algorithms, SEO fundamentals, digital marketing trends, and platform analytics.

Project Management & Attention to Detail:Excellent time management skills with the ability to manage multiple brand deadlines, production trackers, and rigorous proofreading standards simultaneously.

Pet-Friendly:Genuinely comfortable interacting and working hands-on with cats and dogs during shoots.