Brand & Content Specialist

PT Vienna Lux Cooperation; Provinsi Bali; On-site; IDR 89,280,000 - 167,400,000; Full time

Job summary

PT Vienna Lux Cooperation is seeking a Brand & Content Specialist in Bali to drive brand authority and audience growth. You will craft and execute content and social strategies, manage the calendar, and coordinate storytelling angles across channels.

You will also lead CEO personal branding, collaborate with partners, and monitor performance to recommend optimizations. Strong copywriting and English communication are essential.

Qualifications

• Minimum 2 years of experience in Content Marketing, Brand Marketing, or Social Media Strategy.
• Proven experience growing a brand through strategic content, not just managing social accounts.
• Strong copywriting, storytelling, and creative planning skills.
• Excellent English communication skills (written and spoken).
• Familiar with AI productivity tools such as ChatGPT or similar platforms.
• Basic understanding of video production and content review processes.
• Keen interest in architecture, luxury villas, hospitality, real estate, or construction.

Responsibilities

• Develop and execute monthly social media and content strategies aligned with company goals.
• Create and maintain a structured content calendar for all platforms.
• Plan content themes, campaign directions, and storytelling angles.
• Grow brand visibility, audience engagement, and Instagram authority.
• Optimize content for organic reach, trust-building, and retention.
• Develop and manage CEO personal branding strategy across digital channels.
• Maintain strong and consistent brand positioning for the company.
• Write compelling captions, hooks, and copy aligned with the brand voice.
• Coordinate filming schedules, content production, and publishing timelines.
• Ensure posting schedules and content standards remain consistent.
• Identify and establish strategic collaborations with industry partners.
• Coordinate partnership campaigns and co-branded content opportunities.
• Build mutually beneficial relationships to expand reach and credibility.
• Monitor, evaluate content performance, and growth trends.
• Prepare monthly performance reports and provide strategic recommendations.
• Identify opportunities for optimization and content improvement.

Skills

Content strategy

Social media strategy

Copywriting

Storytelling

Creative planning

English communication

Brand marketing

Independence

Collaboration

AI productivity tools

Tools

Meta Business Suite

ChatGPT / AI tools

Social media analytics tools

Video editing basics

Job description

The Brand & Content Specialist is responsible for developing and executing the overall content and social media strategy. This role will focus on brand authority, audience growth, CEO personal branding, and content consistency to support lead generation and business growth.

KEY RESPONSIBILITIES

Develop and execute monthly social media and content strategies aligned with company goals.

Create and maintain a structured content calendar for all platforms.

Plan content themes, campaign directions, and storytelling angles.

2. Brand Growth & Authority Building

Grow brand visibility, audience engagement, and Instagram authority.

Optimize content for organic reach, trust-building, and audience retention.

Develop and manage CEO personal branding strategy across digital channels.

Maintain strong and consistent brand positioning for company.

3. Content Management & Execution

Write compelling captions, content hooks, and copywriting aligned with the brand voice.

Coordinate filming schedules, content production, and publishing timelines.

Ensure consistency in posting schedules and content standards.

4. Collaboration & Strategic Partnerships

Identify and establish strategic collaborations with relevant industry partners

Coordinate partnership campaigns and co-branded content opportunities.

Build mutually beneficial relationships to expand brand reach and credibility.

5. Analytics & Performance Monitoring

Monitor and evaluate content performance, audience engagement, and growth trends.

Prepare monthly performance reports and provide strategic recommendations.

Identify opportunities for optimization and content improvement.

REQUIREMENTS

Minimum 2 years of experience in Content Marketing, Brand Marketing, Social Media Strategy.

Proven experience growing a brand through strategic content not just managing social media accounts.

Strong copywriting, storytelling, and creative planning skills.

Excellent English communication skills (written and spoken).

Experience in property, architecture, construction, interior design, hospitality, or luxury brands is highly preferred.

Familiar with AI productivity tools such as ChatGPT or similar platforms.

Basic understanding of video production and content review processes.

Has a strong interest in architecture, luxury villas, hospitality, real estate, or construction.

Keeps up with Instagram trends and knows how to adapt them professionally.

Can work independently while collaborating effectively with different departments.

Preferred Tools & Platforms

Meta Business Suite

ChatGPT and AI productivity tools

Social media analytics tools

Basic understanding of video editing and content review processes