Social Media & Content Specialist

Pangkat Dua; Kota Bandung; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

Pangkat Dua in Bandung is seeking a talented Content Creator to turn ideas into engaging social content across Instagram, TikTok, LinkedIn and more. You’ll own content from concept to caption, shooting and editing when needed, and ensuring each piece fits the brand voice.

You’ll need 1–3+ years of experience, a strong portfolio, and fluency with CapCut, Premiere Pro, VN, Canva, and design tools. The role is full-time and on-site in Bandung.

Qualifications

• 1-3+ years of experience in Content Creation, Social Media, Digital Marketing, Creative, or a related role.
• Strong portfolio of social media content.
• Understand Instagram, TikTok, LinkedIn, Threads, and how content behaves differently across platforms.
• Can shoot and edit your own content.
• Able to use video editing tools such as CapCut, Premiere Pro, VN, Final Cut, or similar.
• Can use Canva, Photoshop, Figma, or similar tools for basic visual design.
• Understand basic copywriting, storytelling, hooks, CTAs, and content structure.
• Have good visual taste and attention to detail.
• Curious about why something performs well, not just if it looks good.
• Can work independently and adapt quickly.

Responsibilities

• Develop content ideas, concepts, hooks, scripts, captions, and storytelling.
• Create short-form video, photo, carousel, Stories, and other social media content.
• Shoot and produce content independently when needed.
• Edit photo and video content with CapCut, Adobe, Canva, Lightroom, or similar.
• Maintain visual consistency and ensure every piece fits the brand.
• Manage day-to-day content across Instagram, TikTok, LinkedIn, Threads, and other platforms.
• Build and maintain content calendars.
• Adapt content to each platform's format and audience.
• Stay updated with trends and platform developments.
• Monitor comments and basic metrics like reach, engagement, views, watch time, saves, shares, and follower growth.
• Identify what works and turn insights into better content ideas.
• Collaborate with internal teams to source stories and ideas.
• Translate business objectives into engaging content.
• Be open to feedback and revise.

Job description

We’re not looking for someone who just knows how to make Reels.

We’re looking for someone who actually understands content.

Someone who can see a random idea and think,

“This could work on Instagram, but the angle needs to be different for TikTok.”

Someone who knows the difference between making content and building a social media presence.

If you’re that person, keep reading.

What will you do?

You’ll be responsible for turning ideas, stories, projects, and the everyday world of Pangkat Dua into content people actually want to see.

Your role will cover:

Develop content ideas, concepts, hooks, scripts, captions, and storytelling.

Create short-form video, photo, carousel, Stories, and other social media content.

Shoot and produce content independently when needed.

Edit photo and video content using tools such as CapCut, Adobe, Canva, Lightroom, or similar.

Maintain visual consistency and make sure every piece of content feels like it belongs to the brand.

Manage day-to-day social media content across Instagram, TikTok, LinkedIn, Threads, and other relevant platforms.

Build and maintain content calendars.

Understand how different platforms work and adapt content accordingly.

Stay updated with trends, formats, creators, conversations, and platform developments.

Monitor comments, audience responses, and social media performance.

Track basic social media metrics such as reach, engagement, views, watch time, saves, shares, and follower growth.

Identify what works, what doesn't, and why.

Turn insights into better content ideas and experiments.

Work with the internal team to discover stories, projects, people, and ideas worth turning into content.

Translate business objectives into content people can actually consume.

Be comfortable receiving feedback, revising work, and trying again.

Who are we looking for?

Have 1-3+ years of experience in Content Creation, Social Media, Digital Marketing, Creative, or a related role.

Have a strong portfolio of social media content.

Understand Instagram, TikTok, LinkedIn, Threads, and how content behaves differently across platforms.

Can shoot and edit your own content.

Are comfortable with video editing tools such as CapCut, Premiere Pro, VN, Final Cut, or similar.

Can use Canva, Photoshop, Figma, or similar tools for basic visual design.

Understand basic copywriting, storytelling, hooks, CTAs, and content structure.

Have good visual taste and attention to detail.

Are curious about why something performs well, not just whether it looks good.

Can work independently without needing to be told every tiny step.

Are comfortable working fast, adapting to changes, and figuring things out.

Are open to feedback and genuinely want to keep learning.

Have experience managing a brand's social media account end-to-end.

Have experience in architecture, interior, design, construction, property, hospitality, lifestyle, or related industries.

Can do basic photography and videography.

Have experience with content analytics or social media reporting.

Are comfortable appearing on camera when needed.

Have your own creative projects, personal brand, or social media account.

Can tell us why a piece of content works, not just “because it's trending.”

Most importantly...

We don't expect you to know everything. But we do expect you to be willing to learn.

Full-time | On-site