Marketing Manager Automotive

Thamrin Group; Palembang; Sur place; IDR 350 000 000 - 700 000 000; Plein temps

Résumé du poste

Thamrin Group in Palembang, Indonesia is seeking a Marketing Manager (Automotive) to lead comprehensive marketing strategies, strengthen brand positioning, and drive growth in the automotive industry.

You will oversee end-to-end campaigns, conduct market research, manage budgets, and collaborate with sales, product, and creative teams to maximize ROI and market impact.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Management, or Communications.
• 5+ years in marketing, brand management, or related functions, with 2–3 years in a supervisory/managerial role; automotive industry preferred.
• Strong expertise in marketing strategy, brand positioning, market research, customer segmentation, campaign management, and integrated marketing communications.
• Proven experience in managing marketing budgets, evaluating campaign performance, analyzing market trends, and measuring marketing effectiveness and ROI.
• Leadership, strategic thinking, analytical, communication, project management, and stakeholder management skills; ability to drive cross‑functional collaboration and business growth.

Responsabilités

• Develop and execute comprehensive marketing strategies and annual marketing plans aligned with business objectives, sales targets, brand positioning, and market opportunities.
• Lead end‑to‑end marketing campaigns across relevant channels to increase brand awareness, strengthen customer engagement, expand market reach, and support sales growth.
• Conduct market research and competitor analysis to identify customer needs, industry trends, and business opportunities, translating insights into effective marketing initiatives.
• Manage marketing budgets, monitor campaign performance, analyze key marketing metrics and ROI, and implement improvements to optimize marketing effectiveness.
• Collaborate with sales teams, business leaders, product teams, creative teams, and external partners to ensure consistent brand communication and successful execution of marketing initiatives.

Connaissances

Marketing strategy

Brand management

Market research

Campaign management

Integrated marketing communications

Budget management

Stakeholder management

Leadership

Analytical thinking

Communication

Formation

Bachelor's degree in Marketing

Description du poste

About the Challenge

Do you have what it takes to lead marketing strategies, strengthen brand positioning, and drive business growth in the automotive industry?

As a Marketing Manager (Automotive), you will be responsible for developing and overseeing comprehensive marketing strategies to increase brand awareness, expand market reach, strengthen customer engagement, and drive sales performance. You will lead marketing initiatives, identify market opportunities, and ensure all marketing activities align with business objectives and organizational goals.

You will work closely with sales teams, business leaders, product teams, creative teams, and external partners to develop impactful marketing campaigns, strengthen brand presence, and maximize marketing effectiveness.

This role requires strong expertise in marketing strategy, brand management, market research, campaign management, budget planning, stakeholder management, analytical thinking, leadership, communication, and continuous improvement, with hands‑on experience in managing end‑to‑end marketing initiatives within the automotive industry.

Requirements

• Minimum Bachelor's Degree (S1) in Marketing, Business Administration, Management, Communications, or a related field.

• Minimum 5 years of experience in marketing, brand management, or related functions, with at least 2-3 years in a supervisory or managerial position. Automotive industry experience is preferred.

• Strong expertise in marketing strategy, brand positioning, market research, customer segmentation, campaign management, and integrated marketing communications.

• Proven experience in managing marketing budgets, evaluating campaign performance, analyzing market trends, and measuring marketing effectiveness and ROI.

• Strong leadership, strategic thinking, analytical, communication, project management, and stakeholder management skills, with the ability to drive cross‑functional collaboration and business growth.

Responsibilities

• Develop and execute comprehensive marketing strategies and annual marketing plans aligned with business objectives, sales targets, brand positioning, and market opportunities.

• Lead end‑to‑end marketing campaigns across relevant channels to increase brand awareness, strengthen customer engagement, expand market reach, and support sales growth.

• Conduct market research and competitor analysis to identify customer needs, industry trends, and business opportunities, translating insights into effective marketing initiatives.

• Manage marketing budgets, monitor campaign performance, analyze key marketing metrics and ROI, and implement improvements to optimize marketing effectiveness.

• Collaborate with sales teams, business leaders, product teams, creative teams, and external partners to ensure consistent brand communication and successful execution of marketing initiatives.

Our Selection Procedure in a Nutshell

We look forward to hearing from you!