Senior KOL Strategist

velixir parfums; Indonesia; On-site; IDR 120,000,000 - 240,000,000; Full time

Job summary

velixir parfums is seeking a Senior KOL Strategist to lead a specialized team of influencer experts and scale collaborations across regional and international markets.

You will design high-conversion creator strategies, negotiate high-value partnerships, and establish content frameworks to boost brand awareness, equity, and GMV across social commerce platforms.

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 3–4 years in Influencer Marketing or KOL Management, with 1–2 years in a leadership role.
• Experience managing influencer marketing budgets in FMCG.
• Proficiency in English for international negotiations and coordination.
• Willingness to work on-site in West Jakarta.

Responsibilities

• Lead, mentor, and manage a high-performing team of KOL specialists.
• Conceptualize and execute high-conversion KOL strategies across micro, macro, and top-tier creators.
• Oversee negotiations with global MCNs, foreign agencies, and PR partners.
• Create standardized briefing templates and viral content frameworks.
• Monitor campaign metrics (ROAS, CPV, CAC) and optimize budgets.
• Align influencer activities with product launches and marketplace pushes.
• Track trends and competitive strategies to keep the brand ahead.

Skills

Leadership

Strategic thinking

Data analysis

Negotiation

Cross-cultural communication

Digital marketing

Project management

Education

Bachelor's degree in Global Marketing

Tools

Social listening tools

MCN platforms

Job description

As our Senior KOL Strategist you will take full ownership of leading, mentoring, and scaling a dedicated team of KOL specialists while building top-tier local and international creator relationships. Your primary mission is to design high-converting creator strategies, negotiate high-value partnerships, and establish benchmark content frameworks that turn organic word-of-mouth and influencer collaborations into explosive brand awareness, global brand equity, and GMV growth across our social commerce platforms.

Key Responsibilities

• Lead, mentor, and manage a high-performing team of KOL specialists, setting performance targets, guiding daily execution, and establishing clear accountability structures.
• Conceptualize and execute comprehensive, high-conversion KOL strategies across micro, macro, and top-tier creator categories to capture target market share both regionally and internationally.
• Oversee end-to-end creator communications, high-level talent negotiations, and strategic partnerships with global MCNs, foreign talent agencies, and PR partners.
• Establish standardized briefing templates, viral hook frameworks, and narrative angles to maximize video engagement, product storytelling quality, and brand resonance.
• Rigorously monitor, analyze, and report on campaign metrics including conversion rates, ROAS, Cost Per View (CPV), customer acquisition cost, and affiliate revenues to continuously optimize budget allocation.
• Align influencer deployments with major product launches, cross-border e-commerce pushes, and marketplace activations across target regions.
• Track social media algorithm shifts, viral content trends, global fragrance/beauty/lifestyle movements, and competitive influencer strategies continuously to keep the brand ahead of the market.

Requirements

• Bachelor's degree in Global Marketing, International Business, Communications, Public Relations, or a related field.
• Minimum 3 to 4 years of solid experience in Influencer Marketing or KOL Management, with at least 1 to 2 years in a leadership or team lead capacity within the FMCG space.
• Mandatory professional fluency in written and spoken English for high-level talent negotiations, foreign agency coordination, and international stakeholder alignment.
• Deep mastery of digital marketing ecosystems, social commerce algorithms, and affiliate structures across key platforms (TikTok, Instagram, YouTube).
• Proven track record of managing substantial influencer marketing budgets and delivering high-ROI, high-converting creator campaigns.
• Exceptional leadership, cross-cultural communication, and project management skills to guide, inspire, and grow junior team members.
• Strong negotiation capabilities and data-analytical mindset with a keen eye for viral digital content.
• Willingness to work on-site in West Jakarta.