Senior Executive, Creative Campaign

Scarlett Indonesia; Jakarta Pusat; On-site; IDR 89,280,000 - 178,560,000; Full time

Job summary

Scarlett Indonesia is seeking a creative Content Creator to lead brand campaigns from ideation to execution. You will translate campaigns into engaging TikTok and Instagram content, and guide the UGC team with clear briefs and constructive feedback.

Join a fast-growing beauty brand with a dynamic, deadline-driven environment, where collaboration with Marketing, Brand, and Influencer teams helps shape authentic, high-performance content across platforms.

Qualifications

• Bachelor's degree in marketing, communication, art & photography, digital media, or related field.
• Minimum 1 year of experience as a Content Creator, UGC Creator, TikTok Creator, or related role.
• Strong knowledge of social media trends, analytics, and content performance.
• Ability to brief and ideate creatively, with TikTok/Instagram as key platforms.
• Experience managing or leading content creators or a team.

Responsibilities

• Develop creative concepts and big ideas for brand campaigns from ideation through execution.
• Create content direction aligned with campaign objectives across social media, UGC, and influencer content.
• Manage UGC team, including briefing, direction, feedback, and evaluation.
• Develop clear briefs that translate ideas into authentic content, not overly promotional.
• Collaborate with Marketing, Brand, Social Media, and Influencer teams to ensure consistency.

Skills

Social media trends

Copywriting

Trend adaptation

Content ideation

Creative direction

Leadership

Deadline management

Education

Bachelor's Degree in Marketing, Communication, Art & Photography, Digital Media, or related field

Job description

Founded in 2017, Scarlett Indonesia has rapidly emerged as one of the leading local brands in beauty and personal care. As a fast-growing company, we have built a strong presence across both online and offline platforms.

Our growth is driven by our innovative product offerings, passionate team, and the support of over 5 million organic followers on Instagram and e-commerce channels.

With a bold vision to become Indonesia’s number one beauty and personal care brand, we invite you to be part of our journey and #BeOurSTARlett!

Qualifications

• Bachelor's Degree in Marketing, Communication, Art & Photography, Digital Media, or related field
• Has a year proven experiences to work in beauty industry is preferred.
• Minimum 1 year of experience as a Content Creator, UGC Creator, TikTok Creator, Social Media Creator, or in a relevant creative role.
• Minimum 1 year of experience in creative, advertising, content, social media, brand, or a related field.
• A creative-minded person that has strong knowledge of social media trends, analytics, and content performance
• Skilled in end-to-end content briefing and ideation, copywriting, and trend adaptation (especially TikTok, Instagram)
• Proven experience handling brand campaigns from ideation through execution.
• Experience managing or leading content creators, UGC creators, or a creative team.
• Able to create clear creative briefs and provide effective direction to creators and team members.
• Able to provide sharp, constructive, and actionable feedback to improve content quality.
• Strong communication and leadership skills.
• Comfortable working with deadlines and managing multiple campaigns simultaneously.

Responsibilities

• Develop creative concepts and big ideas for brand campaigns, from ideation through execution.
• Create creative strategies and content direction aligned with campaign objectives.
• Translate campaigns into various content formats across social media, UGC, KOL/influencer content, ads, and other relevant platforms.
• Manage and provide creative direction to the UGC team, including briefing, creative direction, feedback, and performance evaluation.
• Develop clear and effective UGC briefs that translate campaign ideas into natural and authentic content rather than content that feels overly promotional.
• Conduct regular brainstorming sessions and explore new creative ideas with the team.
• Stay up to date with social media trends, consumer behavior, pop culture, and emerging content formats.
• Evaluate creative performance and leverage data and insights to develop and improve future creative concepts.
• Collaborate closely with Marketing, Brand, Social Media, and KOL/Influencer teams.

Why Scarlett Indonesia?

At Scarlett Indonesia, time flies beautifully as we stay focused on building, growing, and achieving meaningful milestones through memorable experiences.

With our GLOW UP culture, we aim to build and empower a talented workforce that drives business growth through innovation, collaboration, and a positive work culture.

#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.