Social Media Specialist

Scarlett Indonesia; Jakarta Barat; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

Scarlett Indonesia is seeking a Social Media Content Specialist to develop and execute content plans for TikTok and Instagram.

You will research trends, write engaging copy, and coordinate with creators to amplify campaigns, contributing to the brand's growth.

Qualifications

• Bachelor's Degree in any major.
• 1–3 years in Social Media or Content Marketing.
• Experience in beauty/ skincare industry preferred.
• Strong TikTok and Instagram knowledge and trends.

Responsibilities

• Develop content strategies and calendars for TikTok and Instagram.
• Conduct trend and audience research to identify opportunities.
• Create concepts, hooks, scripts, and briefs aligned with marketing goals.
• Manage publishing, community engagement, and daily platform activities.
• Coordinate with creators/KOLs for campaigns and briefs.
• Collaborate with Content Creators and Performance Marketing teams for campaigns.

Skills

Social media marketing

Content marketing

Copywriting

Storytelling

Trend research

Content planning

TikTok

Instagram

Education

Bachelor's Degree

Job description

Founded in 2017, Scarlett Indonesia has rapidly emerged as one of the leading local brands in beauty and personal care. As a fast-growing company, we have built a strong presence across both online and offline platforms.

Our growth is driven by our innovative product offerings, passionate team, and the support of over 5 million organic followers on Instagram and e-commerce channels.

With a bold vision to become Indonesia’s number one beauty and personal care brand, we invite you to be part of our journey and #BeOurSTARlett!

Qualifications:

• Bachelor's Degree in any major
• Minimum 1-3 years of experience in Social Media, Content Marketing, or a related role.
• Experience in the beauty, skincare, cosmetic, or aesthetic clinic industry is preferred.
• Strong understanding of TikTok and Instagram platforms, algorithms, and content trends.
• Skilled in content planning, copywriting, storytelling, and trend research.

Responsibilities:

• Develop content strategies and content calendars for TikTok and Instagram.
• Conduct trend, audience, and competitor research to identify content opportunities.
• Develop content concepts, hooks, scripts, and creative briefs aligned with marketing objectives.
• Manage social media publishing, community engagement, and daily platform activities.
• Source, brief, and coordinate KOLs or content creators for brand campaigns.
• Collaborate with Content Creators, Creative Editors, and Performance Marketing teams to ensure integrated campaign execution.
• Monitor content and KOL performance and provide recommendations for optimization.
• Identify high-performing organic and KOL content opportunities for amplification through paid advertising.

Why Scarlett Indonesia?

At Scarlett Indonesia, time flies beautifully as we stay focused on building, growing, and achieving meaningful milestones through memorable experiences.

With our GLOW UP culture, we aim to build and empower a talented workforce that drives business growth through innovation, collaboration, and a positive work culture.

#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.