Executive, Content Creator

Scarlett Indonesia; Jakarta Pusat; On-site; IDR 78,120,000 - 122,760,000; Full time

Job summary

Scarlett Indonesia is seeking a creative content creator to develop engaging UGC and short-form videos. You will ideate, shoot, edit, and publish content that resonates with beauty audiences, while staying ahead of trends.

The role emphasizes independent work, strong storytelling, and authentic delivery on camera, with a focus on timely, viral-ready formats across TikTok, Instagram Reels, and YouTube Shorts.

Qualifications

• Bachelor’s degree or related field required.
• 1+ year experience in beauty/UGC content preferred.
• 1+ year experience creating UGC content and shooting/editing videos.

Responsibilities

• Create engaging, potentially viral UGC and short-form video content.
• Independently develop ideas, hooks, angles, and storytelling from ideation to publish.
• Take ownership of end-to-end content creation process.
• Be comfortable appearing on camera with natural delivery.
• Experiment with hooks, angles, formats, pacing, and storytelling approaches.
• Turn simple ideas and trends into relatable content.
• Stay updated with trends and emerging formats to generate fresh ideas.
• Maintain creative quality and content taste.

Skills

UGC content creation

Video editing

On-camera presence

Trend spotting

Content ideation

Independent working

Education

Bachelor's Degree in Marketing, Communication, Art & Photography, Digital Media, or related field

Tools

TikTok

Instagram Reels

YouTube Shorts

Job description

Founded in 2017, Scarlett Indonesia has rapidly emerged as one of the leading local brands in beauty and personal care. As a fast-growing company, we have built a strong presence across both online and offline platforms.

Our growth is driven by our innovative product offerings, passionate team, and the support of over 5 million organic followers on Instagram and e-commerce channels.

With a bold vision to become Indonesia’s number one beauty and personal care brand, we invite you to be part of our journey and #BeOurSTARlett!

Qualifications:

• Bachelor's Degree in Marketing, Communication, Art & Photography, Digital Media, or related field
• Has a year proven experiences to work in beauty industry is preferred.
• Minimum 1 year of experience creating UGC content.
• Strong understanding of how to create a compelling hook within the first few seconds of a video.
• Highly familiar with TikTok, Instagram Reels, YouTube Shorts, and the latest content trends.
• Strong content instincts and the ability to identify content that is funny, relatable, surprising, controversial, or emotionally engaging.
• Able to work independently and manage the content creation process end-to-end.
• Able to shoot and edit content independently.
• Quick to identify trends and execute them in a timely manner.
• Willing to experiment and produce multiple variations of content.
• Strong interest and curiosity in internet culture and viral content.

Responsibilities:

• Create engaging, creative, and potentially viral UGC and short-form video content.
• Independently develop ideas, concepts, hooks, angles, and storytelling from ideation to ready-to-publish content.
• Take ownership of the end-to-end content creation process.
• Be confident and comfortable appearing on camera, with the ability to deliver content in a natural, authentic, and engaging manner.
• Actively experiment with different hooks, angles, formats, pacing, and storytelling approaches to identify the best-performing content formats.
• Turn simple ideas, trends, and everyday topics into creative, relatable, and engaging UGC content.
• Stay up to date with trends, viral content, internet culture, and emerging content formats to generate fresh and relevant ideas.
• Have a strong sense of creativity and content taste, with a constant drive to find new ways to make content more interesting and engaging.

Why Scarlett Indonesia?

At Scarlett Indonesia, time flies beautifully as we stay focused on building, growing, and achieving meaningful milestones through memorable experiences.

With our GLOW UP culture, we aim to build and empower a talented workforce that drives business growth through innovation, collaboration, and a positive work culture.

#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.