Digital Advertising Executive

Scarlett Indonesia; Indonesia; Sur place; IDR 120 000 000 - 240 000 000; Plein temps

Résumé du poste

Scarlett Indonesia is seeking a Marketing Specialist to develop and optimize digital campaigns across Google Ads, Meta, Instagram, TikTok, and programmatic channels. You will manage the customer journey from initial ad exposure to booking and treatment, collaborating with CRM, CS, and clinic teams to improve lead quality and conversion.

The ideal candidate has 2+ years in advertising platforms within the beauty sector, strong data analysis skills, and a passion for beauty trends.

Qualifications

• Hold a Bachelor's Degree in a relevant field such as Marketing, Digital Marketing, Communication, or related majors.
• Has a minimum 2 years of experience in advertising platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads), programmatic, and publishers.
• Possess a strong understanding in handling lead generation campaigns.
• Comfortable with data analysis and the ability to make data-driven decisions.
• Demonstrate a personal passion for the beauty industry and knowledge of beauty trends.

Responsabilités

• Develop and optimize digital campaigns to generate high-quality leads and clinic appointments.
• Manage and optimize Meta Ads, TikTok Ads, and Google Ads campaigns.
• Manage the customer journey from Ads to Lead, Consultation, Booking, and conversion to Treatment.
• Work with CRM, CS, and Clinic teams to improve lead quality and lead-to-treatment conversion.
• Develop audience, offer, content, and creative strategies based on clinic customer behavior.
• Monitor campaign performance and identify opportunities to improve CPL, conversion rate, CAC, and revenue.
• Provide regular campaign performance analysis and actionable recommendations.

Connaissances

Lead generation

Data analysis

Data-driven decisions

Beauty industry knowledge

Formation

Bachelor's Degree in Marketing/Digital Marketing/Communication

Outils

Google Ads

Facebook Ads

Instagram Ads

TikTok Ads

Programmatic

Publishers

Description du poste

About Scarlett Indonesia

Established in 2017, Scarlett Indonesia has rapidly become one of the leading local beauty and personal care brands. We are a fast-growing company with a strong presence both online and offline.

Our success is reflected in our innovative products, dedicated team, and over 5 million organic followers on Instagram and e-commerce platforms.

With a vision to become the #1 beauty and personal care brand in Indonesia, we invite you to join us on this exciting journey and #BeOurSTARlett!

Qualifications:

• Hold a Bachelor's Degree in a relevant field, such as Marketing, Digital Marketing, Communication, or any related majors.
• Has a minimum 2 years of experience in advertising platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads), programmatic, and publishers. Experience in a beauty clinic / aesthetic clinic / skin clinic is a plus.
• Possess a strong understanding in handling lead generation campaigns
• Comfortable with data analysis and the ability to make data-driven decisions.
• Demonstrate a personal passion for the beauty industry and in-depth knowledge of beauty trends.

Responsibilities:

• Develop and optimize digital campaigns to generate high-quality leads and clinic appointments.
• Manage and optimize Meta Ads, TikTok Ads, and Google Ads campaigns.
• Manage the customer journey, starting from Ads, Lead, Consultation, Booking, and until conversion to Treatment.
• Work closely with the CRM, CS, and Clinic teams to improve lead quality and lead-to-treatment conversion.
• Develop audience, offer, content, and creative strategies based on clinic customer behavior.
• Monitor campaign performance and identify opportunities to improve CPL, conversion rate, CAC, and revenue.
• Provide regular campaign performance analysis and actionable recommendations.

Why Scarlett Indonesia

At SCARLETT Indonesia, we believe everyone has the potential to #BeOurSTARlett.

Surrounded by supportive teams and positive influential leaders, we strive for every growth opportunity and overcome challenges with determination in our high-growth environment.

#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.