Strategic Digital Planning Lead

Publicis Groupe Indonesia; Jakarta Pusat; On-site; IDR 200,880,000 - 357,120,000; Full time

Job summary

Publicis Groupe Indonesia is seeking a dynamic Digital Planning Manager to lead end-to-end digital planning for key accounts, translating client objectives into data-driven plans and actionable media strategies across Search, Social, and Programmatic.

This role requires strong analytical skills, excellent client communication, and the ability to manage multiple projects while mentoring junior planners and partnering with internal teams to deliver measurable results.

Qualifications

• 5–6 years of experience in digital media planning or strategy.
• Strong understanding of digital platforms and media performance metrics.
• Solid analytical mindset and ability to translate data into insights.
• Proven skills in client communication and stakeholder management.
• Proactive, detail-oriented, and able to manage multiple projects.

Responsibilities

• Lead the digital planning process from brief to execution across campaigns.
• Translate client objectives into actionable media strategies across Search, Social, and Programmatic.
• Collaborate with internal teams and external partners to deliver integrated solutions.
• Oversee campaign setup, delivery, reporting, and optimization to meet KPIs.
• Present media plans and performance insights to clients with clarity and strategy.
• Monitor industry trends to continually innovate planning approaches.
• Manage and mentor junior planners and support their development.
• Build strong client relationships by providing proactive solutions and thought leadership.

Skills

Digital media planning

Analytical mindset

Client communication

Stakeholder management

Project management

Mentoring junior staff

Job description

Publicis Groupe Indonesia is seeking a dynamic Digital Planning Manager to lead end-to-end digital planning for key accounts, translating client objectives into data-driven plans and actionable media strategies across Search, Social, and Programmatic.

This role requires strong analytical skills, excellent client communication, and the ability to manage multiple projects while mentoring junior planners and partnering with internal teams to deliver measurable results.