Senior Digital Growth & Revenue Marketing Lead

Bekerdja.id; Indonesia; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

You will lead end-to-end performance marketing across Meta, TikTok, Google, and marketplaces, collaborating with Content, Video Production, and KOL teams to craft winning creatives and optimize ROI. Onsite in BSD, Indonesia, with 4+ years of FMCG/DTC experience, you will drive insights into strategy and execution.

Qualifications

• 4+ years of performance marketing experience, preferably in FMCG/DTC.
• End-to-end revenue outcomes focus and data-driven decision making.
• Strong understanding of consumer psychology and funnel mechanics.

Responsibilities

• Drive and manage digital revenue growth SKU by SKU with sustainable gains.
• Architect demand strategies with personas, value propositions, and messaging.
• Create high-impact digital ad concepts with Content, Video, and KOL teams.
• Manage Meta, TikTok, Google, and Marketplace Ads with testing and ROI focus.
• Track ROAS, CPL, and conversions to inform fast pivots.

Skills

Performance marketing

ROI tracking

A/B testing

Analytics

Team collaboration

Tools

Meta Ads

TikTok Ads

Google Ads

Marketplace Ads

Job description

You will lead end-to-end performance marketing across Meta, TikTok, Google, and marketplaces, collaborating with Content, Video Production, and KOL teams to craft winning creatives and optimize ROI. Onsite in BSD, Indonesia, with 4+ years of FMCG/DTC experience, you will drive insights into strategy and execution.