Digital Growth Lead (Printing & Packaging Industry)

TalentLyft; Cikarang; On-site; IDR 334,800,000 - 781,200,000; Full time

Job summary

TalentLyft is seeking a Digital Growth Lead to drive performance across Meta, Google, website and WhatsApp channels from our Indonesia office in Cikarang. You will collaborate with Sales, Product, Development and Customer Service to identify conversion gaps and implement data-driven growth strategies.

Responsibilities include managing Meta and Google campaigns, improving lead quality and customer conversion, analyzing funnel performance and leading cross-functional growth projects from ideation

Qualifications

• Minimum 3 years of experience in Digital Growth or Performance Marketing.
• Hands-on experience with Meta Ads and Google Ads.
• Experience in conversion optimization and funnel analysis.
• Proven cross-functional project leadership.
• Self-service platform/e-commerce experience is highly preferred.
• Strong analytical, learning agility, and problem-solving skills.
• Strong English reading and writing skills.

Responsibilities

• Manage and optimize Meta and Google performance campaigns, with SEO as a plus.
• Monitor and improve lead quality and customer conversion across digital channels.
• Analyze funnel performance, identify conversion gaps, and develop monthly improvement plans.
• Collaborate with Product, Development, Sales, and Customer Service teams to optimize digital touchpoints.
• Lead digital growth projects and build measurement, reporting, and documentation processes from the ground up.

Skills

Digital Growth

Performance Marketing

Meta Ads

Google Ads

Conversion Optimization

Funnel Analysis

Project Management

Cross-functional Collaboration

Analytical Thinking

Learning Agility

Problem Solving

English Proficiency

Tools

Meta Ads Manager

Google Ads Console

Job description

Our client is a well-established company specializing in labeling solutions for various business needs. With a strong presence in Indonesia, they provide reliable and customized label solutions to address common challenges such as labels that peel off easily, lack water resistance, fade in color, or fail to adhere properly. We are currently assisting them in finding a motivated professional to join their team in Indonesia.

As a Digital Growth Lead, you will be responsible for driving digital performance and improving qualified customer conversion across Meta, Google, website, and WhatsApp channels. You will work closely with Sales, Product, Development, and Customer Service teams to identify conversion gaps and implement data-driven growth strategies.

Responsibilities:

• Manage and optimize Meta and Google performance campaigns, with SEO as a plus.
• Monitor and improve lead quality and customer conversion across digital channels.
• Analyze funnel performance, identify conversion gaps, and develop monthly improvement plans.
• Collaborate with Product, Development, Sales, and Customer Service teams to optimize digital touchpoints.
• Lead digital growth projects and build measurement, reporting, and documentation processes from the ground up.

Qualifications:

• Minimum 3 years of experience in Digital Growth, Performance Marketing, or related fields.
• Strong hands-on experience with Meta Ads and Google Ads.
• Experience in conversion optimization, funnel analysis, and project management.
• Proven experience leading projects and collaborating cross-functionally.
• Self-service platform/e-commerce experience is highly preferred.
• Strong analytical, critical thinking, learning agility, and problem-solving skills.
• Strong English reading and writing skills.
• Willing to be placed in and relocate to Cikarang.