Senior Creative & Social Media Lead

PT UMAX HUB INDONESIA; Jakarta Barat; On-site; IDR 50,000,000 - 90,000,000; Full time

Job summary

PT UMAX HUB INDONESIA is seeking a Social Media Lead to drive creative strategies and manage multiple accounts, including MCN/Institution and Shop/Store accounts. You will build content strategies, monitor trends, and coordinate with Marketing, E-commerce, Affiliate, MCN, and Sales teams to align objectives.

The role requires leading a team, deep understanding of digital accounts, and strong analytical skills to optimize reach, engagement, and growth across campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, Creative, Business, or a related field.
• 3–5 years of relevant experience in Creative, Social Media, Account Management, Digital Marketing, MCN, or related field.
• Proven experience in leading and managing a team.
• Strong understanding of MCN/Institution Accounts, Shop/Store Accounts, AI Accounts, or other digital accounts.
• Strong understanding of social media strategy, content development, digital campaigns, and digital marketing.
• Ability to independently manage accounts from strategy to monitoring and performance evaluation.
• Strong understanding of social media trends, content trends, creator/influencer ecosystems, and digital platform developments.
• Ability to analyze KPIs such as reach, engagement, follower growth, views, and conversions.
• Strong communication, coordination, leadership, and negotiation skills.
• Ability to work strategically and hands-on.
• Able to manage 100+ accounts in a fast-paced, target-driven environment.
• Experience using AI tools for content creation and production is a plus.

Responsibilities

• Lead and develop creative strategies to support business objectives, social media growth, and account development.
• Manage and develop multiple accounts independently, including MCN/Institution Accounts, Shop/Store Accounts, AI Accounts.
• Build, manage, and optimize accounts to increase traffic, engagement, audience growth, and performance.
• Develop creative concepts and content strategies based on each account's characteristics and audience.
• Monitor social media trends and platform developments to identify new growth opportunities.
• Oversee Social Media activities, including content planning, campaigns, and performance evaluation.
• Lead, manage, and develop the Creative, Social Media, Content, and Account Management teams.
• Set team targets, assign responsibilities, monitor performance, and provide guidance.
• Coordinate with Marketing, E-commerce, Affiliate, MCN, and Sales teams to align strategies.
• Analyze account and content performance to identify opportunities and develop follow-up strategies.
• Manage communication with creators, influencers, MCNs, agencies, platforms, and partners.
• Prepare reports on account development, campaign performance, content performance, and team achievements.
• Develop workflows, SOPs, and processes to improve productivity and quality of the team.

Skills

Team leadership

Social media strategy

Content development

Digital campaigns

Communication

Education

Bachelor's degree (Marketing/Communications/Creative/Business)

Tools

AI content tools

Job description

PT UMAX HUB INDONESIA is seeking a Social Media Lead to drive creative strategies and manage multiple accounts, including MCN/Institution and Shop/Store accounts. You will build content strategies, monitor trends, and coordinate with Marketing, E-commerce, Affiliate, MCN, and Sales teams to align objectives.

The role requires leading a team, deep understanding of digital accounts, and strong analytical skills to optimize reach, engagement, and growth across campaigns.