Senior Brand Manager Personal Care

PZ Cussons plc; Jakarta Pusat; On-site; IDR 350,000,000 - 650,000,000; Full time

Job summary

PZ Cussons is seeking a Senior Brand Manager for its Personal Care line in Indonesia. You will lead the marketing brand team, shape strategic plans, drive product innovation and strengthen market presence.

You will work with internal teams and external partners to optimize delivery and achieve financial targets. You will oversee brand strategy, activation and communications initiatives, aim for sustainable growth, and maintain strong P&L ownership while collaborating across functions to deliver

Qualifications

• Bachelor’s degree in Accounting, Finance or Economics.
• Extensive FMCG marketing experience at Senior Brand Manager level.
• Strong commercial acumen with P&L experience.
• Digital marketing and content strategy expertise.

Responsibilities

• Drive overall brand and business growth for the Personal Care brand.
• Lay the foundational groundwork and develop medium- and long-term strategic plans for growing the Personal Care business, encompassing brand equity development, product innovation and brand activation.
• Collaborate closely with Indonesia commercial teams, supply chain and finance to ensure business delivery, optimizing opportunities like distribution, execution quality, portfolio optimization, promotions and activations.
• Work with R&D, supply chain, finance and project management to develop new product innovations and expand the portfolio.
• Partner with external support entities to develop brand strategies, update Cussons Baby guidelines and execute campaigns and activations.
• Serve as the P&L owner for the brands, driving top-line and bottom-line targets as per budget.

Skills

FMCG marketing

Brand strategy

P&L management

Digital marketing

Media buying

Analytics

Brand activation

English communication

Education

Bachelor’s degree in Accounting, Finance or Economics

Job description

Position Snapshot

Role: Senior Brand Manager Personal Care

Location: Indonesia

Contract: Full-Time

Why US and why this role

Seize the opportunity to be part of a unique business with an exciting vision for the future - where we dare to be bold, discover what’s possible, and do incredible. Dare. Discover. Do.

At PZ Cussons, we offer five big reasons that people join and stay: Futureproof Our Brands, Create Your Own Impact, Accelerate Your Craft, Flexibility to Perform, And Collaborate with Intent.

As Senior Brand Manager Personal Care, you’ll lead the marketing brand team and shape the strategic development of our Personal Care brands. You’ll build medium- and long-term plans, drive product innovation and strengthen how our brands show up in the market. Working with internal teams and external partners, you’ll help optimize business delivery and ensure our brands achieve their financial targets.

This is an opportunity to combine brand leadership, commercial thinking and creativity to build brands that matter to consumers and deliver sustainable business growth.

What you’ll be doing

• Drive overall brand and business growth for the Personal Care brand.
• Lay the foundational groundwork and develop medium- and long-term strategic plans for growing the Personal Care business, encompassing brand equity development, product innovation and brand activation.
• Collaborate closely with Indonesia commercial teams, supply chain and finance to ensure business delivery, optimizing operational opportunities such as distribution, execution quality, portfolio optimization, promotions and activations.
• Work in conjunction with R&D, supply chain, finance and project management teams to develop new product innovations and expand the product portfolio.
• Partner with external support entities, including media agencies, digital social media agencies and brand strategy agencies, to develop overarching brand strategies, update the current Cussons Baby brand guidelines and execute various brand campaigns and activations.
• Serve as the P&L owner for the brands, driving and ensuring the achievement of both top-line and bottom-line targets as set in the budget.

What you’ll bring

• A bachelor’s degree in Accounting, Finance or Economics.
• Extensive FMCG marketing experience, including experience at Senior Brand Manager level.
• Broad marketing experience across FMCG categories, particularly within general and modern trade environments.
• Strong commercial acumen and proven experience managing P&L while balancing business and financial objectives.
• End-to-end marketing expertise across strategic brand development, product innovation and brand execution.
• Strong analytical capability, with the ability to turn data into meaningful and actionable insights.
• A deep understanding of brand building, sales opportunities and shopper marketing.
• Digital marketing and content strategy expertise, including experience using digital platforms to strengthen brand storytelling and consumer engagement.
• Experience with holistic media buying approaches.
• Experience managing brands with a digital commerce presence would be an advantage.
• Excellent written and spoken English communication skills.

Our Purpose, Culture and Values

At PZ Cussons, our purpose is For Everyone, For Life, For Good. Guided by our BEST values, Bold, Energetic, Striving and Together, we nurture a culture where people feel empowered to grow, perform and make a meaningful difference every day.

We retain the pioneering spirit of our founders by building portfolios of locally loved brands across our key markets in the UK, ANZ, Nigeria and Indonesia, backed by the manufacturing scale and capability of a global business.

Spanning Personal, Home and Baby Care, our products are trusted by millions of consumers worldwide, including Carex, Childs Farm, Cussons Baby, Imperial Leather, Morning Fresh, Original Source, Premier, Sanctuary Spa and St. Tropez.

Inclusion and Fairness

We’re committed to building diverse teams that reflect our consumers and communities, creating an inclusive environment where everyone feels respected and able to thrive. If you need any adjustments during the process, just let us know.