Brand Manager

PT Korea Tomorrow & Global TSPM; Jakarta Timur; On-site; IDR 111,600,000 - 167,400,000; Full time

Job summary

A leading marketing firm in Jakarta Timur is looking for a brand manager with at least 5 years of experience in brand management and a degree in marketing or a related field. The ideal candidate will manage brand portfolios, develop marketing strategies, and handle brand communication materials. Proficiency in English and an understanding of cigarette production processes are prerequisites. The role also includes conducting brand analysis and controlling marketing agency activities.

Qualifications

• Minimum 5 years of experience in brand management.
• Understanding cigarette production from raw materials to finished goods.
• Familiar with competitive pricing strategies.

Responsibilities

• Manage brand portfolio and marketing strategies.
• Develop brand communication materials.
• Control marketing agency activities.
• Conduct brand analysis including customer and competitor analysis.

Skills

Brand management

Market analysis

Strategic planning

Budget control

Communication

Education

Bachelor's degree in marketing or related field

Job description

Responsibilities

• Identify the phase of brand life cycle of each managed brand
• Manage brand portfolio & brand strategies such as Segmenting, Targeting and Positioning (STP) & Marketing Mix (Price, Place, Promotion, Product [4P])
• Develop activities to improve brand awareness
• Develop brand communication materials for TVC, Media, OOH, Online, POSM, and Key Visual
• Plan, approve and recommend related to new product design or Key Visual design, POSM and merchandise
• Control marketing agency: work plan, budget control, and coordination regarding digital activity, IMC, and any other activities related to brand activation
• Plan a brand analysis that includes deep into three key areas: customer analysis, competitor analysis, and current brand audits

Main Duties and Responsibilities

• Define brand concept & equity
• New Product Development
• Identify the phase of brand life cycle of each managed brand
• Manage brand portfolio & brand strategies such as Segmenting, Targeting and Positioning (STP) & Marketing Mix (Price, Place, Promotion, Product [4P])
• Develop activities to improve brand awareness
• Develop brand communication materials for TVC, Media, OOH, Online, POSM, and Key Visual
• Plan, approve and recommend related to new product design or Key Visual design, POSM and merchandise
• Control marketing agency: work plan, budget control, and coordination regarding digital activity, IMC, and any other activities related to brand activation
• Plan a brand analysis that includes deep into three key areas: customer analysis, competitor analysis, and current brand audits

Requirements

• Have minimum 5 years of experience in this area/field.
• Bachelor degree in marketing, communication, business management or related field
• Understanding the processes involved in cigarette production, from raw materials to finished goods.
• Familiarity with pricing strategies to position products competitively in the market
• Fluent in English (spoken and written)