SENIOR BRAND MANAGER

JAPFA; Indonesia; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

JAPFA is seeking a highly experienced Senior Brand Manager to lead and execute brand strategy for key products within PT Japfa Food Indonesia. The role focuses on driving brand growth, market share, and consumer engagement through innovative marketing initiatives.

The position requires strong leadership, strategic thinking, and cross-functional collaboration across R&D, Sales, and Production to deliver impactful campaigns and maintain brand excellence in a fast-paced environment.

Qualifications

• Minimum 7 years in brand management with at least 3 years in a senior role in FMCG/food.
• Proven track record of growing market share and brand recognition.

Responsibilities

• Develop and implement brand strategies, marketing plans, and campaigns.
• Conduct market research, competitive analysis, and consumer insights.
• Manage the product life cycle from concept to growth and revitalization.
• Oversee budget allocation and expenditure for brand activities and ROI.
• Collaborate with R&D, Sales, Production and other departments for seamless execution.
• Develop and manage relationships with external agencies for campaigns.
• Monitor brand performance, sales data, and market trends.
• Lead and develop junior brand professionals.

Skills

Brand management

Market research

Team leadership

Strategic planning

Campaign management

Data analysis

Stakeholder management

Education

Bachelor's degree in Marketing

MBA or related Master’s (preferred)

Job description

Job Summary

We are seeking a highly experienced and strategic Senior Brand Manager to lead and execute brand strategy for key products within PT Japfa Food Indonesia. This role involves driving brand growth, market share, and consumer engagement through innovative marketing initiatives.

Job Responsibilities

• Develop and implement comprehensive brand strategies, marketing plans, and campaigns to achieve business objectives and enhance brand equity.
• Conduct in-depth market research, competitive analysis, and consumer insights to identify opportunities and challenges for brand growth.
• Manage the entire product life cycle, from conceptualization and launch to sustained growth and potential revitalization.
• Oversee budget allocation and expenditure for all brand-related activities, ensuring optimal return on investment.
• Collaborate cross-functionally with R&D, Sales, Production, and other departments to ensure seamless execution of brand initiatives.
• Develop and manage relationships with external agencies (advertising, PR, market research) to deliver high-impact campaigns.
• Monitor and analyze brand performance metrics, sales data, and market trends to identify areas for improvement and adaptation.
• Lead, mentor, and develop a team of junior brand professionals, fostering a culture of innovation and high performance.
• Ensure all brand communications and activities comply with company policies, industry regulations, and ethical guidelines.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree preferred.
• Minimum of 7 years of progressive experience in brand management, with at least 3 years in a senior role, preferably within the FMCG or food industry.
• Proven track record of developing and executing successful brand strategies that have driven significant market share growth and brand recognition.
• Strong analytical skills with the ability to interpret market data, consumer insights, and financial reports to make informed decisions.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively with diverse stakeholders.
• Demonstrated leadership capabilities, with experience in managing and developing a team.
• Proficiency in English and Bahasa Indonesia, both written and verbal.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

JAPFA is an agribusiness company that engages mainly in the production of animal feed, poultry breeding, commercial farm, consumer products, aquaculture, and beef cattle farming. Founded in Indonesia and now headquartered in Singapore, we employ over 37,000 people across an integrated network of modern farming, processing and distribution facilities in Indonesia, Vietnam, India, Myanmar, and Bangladesh. We believe our people are the key to staying ahead, and we continuously seek talented individuals to grow with us and contribute to our mission.

Visit Our Official Webpage

https://www.japfa.com/

https://www.japfacomfeed.co.id/