BRAND MANAGER

JAPFA; Indonesia; On-site; IDR 420,000,000 - 780,000,000; Full time

Job summary

JAPFA in Indonesia seeks an experienced Brand Manager to lead strategic development and execution of marketing plans for its food brands. You will drive growth, market share, and consumer engagement through innovative campaigns and insightful market analysis.

You will collaborate with R&D, Sales, and Supply Chain to ensure successful product development, launch, and distribution, while managing budgets and evaluating performance metrics.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• 5-7 years of progressive brand management experience in FMCG, preferably food & beverage.
• Proven track record of developing and executing brand strategies and campaigns.
• Strong understanding of the Indonesian consumer market and distribution landscape.
• Excellent analytical skills with ability to translate insights into strategies.
• Demonstrated ability to manage multiple projects in a fast-paced environment.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in English and Bahasa Indonesia, both written and spoken.
• Strong leadership qualities and cross-functional collaboration experience.

Responsibilities

• Develop and implement comprehensive brand strategies, including positioning, messaging, and architecture.
• Conduct market research and competitive analysis for insights and growth opportunities.
• Manage full marketing mix (product, price, place, promotion) for assigned brands.
• Lead development and execution of integrated marketing campaigns across digital, ATL, BTL, and trade marketing.
• Collaborate with R&D, Sales, and Supply Chain for product development, launch, and distribution.
• Monitor brand performance metrics and provide reports and recommendations.
• Manage brand budgets and ensure resources align with financial targets.
• Identify and cultivate relationships with external agencies and partners for campaigns.
• Mentor and develop junior marketing team members as required.

Skills

Brand management

Market research

Campaign management

Leadership

Communication

English

Bahasa Indonesia

Education

Bachelor's degree in Marketing or Business Administration

MBA (preferred)

Job description

Job Summary

We are seeking a dynamic and experienced Brand Manager to lead the strategic development and execution of marketing plans for our food brands in Indonesia. This role involves driving brand growth, market share, and consumer engagement through innovative campaigns and insightful market analysis.

Job Responsibilities

• Develop and implement comprehensive brand strategies, including brand positioning, messaging, and overall brand architecture.
• Conduct thorough market research and competitive analysis to identify consumer insights, market trends, and growth opportunities.
• Manage the full marketing mix (product, price, place, promotion) for assigned brands, ensuring alignment with overall business objectives.
• Lead the development and execution of integrated marketing campaigns across various channels (digital, ATL, BTL, trade marketing).
• Collaborate closely with R&D, Sales, and Supply Chain teams to ensure successful product development, launch, and distribution.
• Monitor and analyze brand performance metrics (sales, market share, brand equity, ROI) and provide regular reports and recommendations.
• Manage brand budgets effectively, ensuring optimal allocation of resources and adherence to financial targets.
• Identify and cultivate relationships with external agencies and partners (advertising, PR, media) to deliver impactful campaigns.
• Mentor and develop junior marketing team members as required.

Job Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is a plus.
• Minimum of 5-7 years of progressive experience in brand management within the FMCG industry, preferably food and beverage.
• Proven track record of developing and executing successful brand strategies and marketing campaigns.
• Strong understanding of the Indonesian consumer market and distribution landscape.
• Excellent analytical skills with the ability to interpret market data and translate insights into actionable strategies.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Exceptional communication, presentation, and interpersonal skills.
• Proficiency in English and Bahasa Indonesia, both written and spoken.
• Strong leadership qualities and experience working collaboratively with cross-functional teams.

Company Information

JAPFA is an agribusiness company that engages mainly in the production of animal feed, poultry breeding, commercial farm, consumer products, aquaculture, and beef cattle farming. Founded in Indonesia and now headquartered in Singapore, we employ over 37,000 people across an integrated network of modern farming, processing and distribution facilities in Indonesia, Vietnam, India, Myanmar, and Bangladesh. We believe our people are the key to staying ahead, and we continuously seek talented individuals to grow with us and contribute to our mission.

Visit Our Official Webpage

https://www.japfa.com/

https://www.japfacomfeed.co.id/