Senior Brand Innovation Architect

APP Group; Jakarta Pusat; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

APP Group, based in Jakarta, seeks an experienced Brand Marketing professional to drive innovation and concept development. You will translate consumer insights into compelling brand concepts and messaging, coordinating with R&D, Regulatory, and Commercial teams to validate feasibility and launch readiness.

The role requires a Bachelor’s degree in Marketing or related field and 8+ years in Brand Marketing, Innovation, or Product Innovation, with strong communication, analytics and project

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related fields.
• Minimum 8 years of Brand Marketing, Brand Innovation or Product Innovation experience.
• Experience in consumer insights, innovation, concept development and brand strategy.
• Good communication, analytical and project management skills.
• Experience with cross-functional teams (R&D, Marketing, Regulatory, Commercial).

Responsibilities

• Develop brand-led innovation ideas rooted in the brand’s identity and market positioning.
• Explore whitespace and differentiation opportunities to enhance brand value through innovation.
• Gather and synthesize consumer research, behavior trends, and unmet needs.
• Convert insights into compelling product concepts and messaging for testing and approvals.
• Ensure all concepts align with brand architecture, purpose, tone, and long-term objectives.
• Coordinate with R&D, Marketing, Regulatory and Commercial teams to validate feasibility and routes-to-market.

Skills

Brand marketing

Brand innovation

Product innovation

Consumer insights

Communication

Analytical skills

Project management

Education

Bachelor's degree in Marketing/Business Administration

Job description

APP Group, based in Jakarta, seeks an experienced Brand Marketing professional to drive innovation and concept development. You will translate consumer insights into compelling brand concepts and messaging, coordinating with R&D, Regulatory, and Commercial teams to validate feasibility and launch readiness.

The role requires a Bachelor’s degree in Marketing or related field and 8+ years in Brand Marketing, Innovation, or Product Innovation, with strong communication, analytics and project