Expert, Brand Innovation

APP Group; Jakarta Pusat; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

APP Group, based in Jakarta, seeks an experienced Brand Marketing professional to drive innovation and concept development. You will translate consumer insights into compelling brand concepts and messaging, coordinating with R&D, Regulatory, and Commercial teams to validate feasibility and launch readiness.

The role requires a Bachelor’s degree in Marketing or related field and 8+ years in Brand Marketing, Innovation, or Product Innovation, with strong communication, analytics and project

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related fields.
• Minimum 8 years of Brand Marketing, Brand Innovation or Product Innovation experience.
• Experience in consumer insights, innovation, concept development and brand strategy.
• Good communication, analytical and project management skills.
• Experience with cross-functional teams (R&D, Marketing, Regulatory, Commercial).

Responsibilities

• Develop brand-led innovation ideas rooted in the brand’s identity and market positioning.
• Explore whitespace and differentiation opportunities to enhance brand value through innovation.
• Gather and synthesize consumer research, behavior trends, and unmet needs.
• Convert insights into compelling product concepts and messaging for testing and approvals.
• Ensure all concepts align with brand architecture, purpose, tone, and long-term objectives.
• Coordinate with R&D, Marketing, Regulatory and Commercial teams to validate feasibility and routes-to-market.

Skills

Brand marketing

Brand innovation

Product innovation

Consumer insights

Communication

Analytical skills

Project management

Education

Bachelor's degree in Marketing/Business Administration

Job description

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At APP Group, our innovation drives opportunity, making us your gateway to a career that champions inclusivity, growth and sustainable future.

What You Will Experience:

• Develop brand-led innovation ideas rooted in the brand’s identity and market positioning.
• Explore whitespace and differentiation opportunities to enhance brand value through innovation.
• Gather and synthesize consumer research, behavior trends, and unmet needs.
• Convert insights into compelling product concepts and communication points that strengthen brand relevance.
• Ensure all innovation concepts align with the overall brand architecture, purpose, tone, and long-term objectives.
• Maintain consistency in visual identity, messaging, and positioning.
• Assist in preparing clear concept boards, value propositions, product claims, and messaging for testing and internal approvals.
• Support the readiness of innovation concepts for launch.
• Coordinate with R&D, Marketing, Regulatory, and Commercial teams to validate feasibility, claims, packaging, and route-to-market plans.
• Monitor ongoing innovation projects and ensure deliverables related to brand elements are completed.
• Gather feedback post-testing and propose improvements to enhance concept viability.

Job Requirements:

• Bachelor’s degree in Marketing, Business Administration, or related fields.
• Minimum 8 years of relevant experience in Brand Marketing, Brand Innovation or Product Innovation.
• Experience in consumer insights, innovation, concept development and brand strategy.
• Good communication, analytical and project management skills.
• Experience working with R&D, Marketing, Regulatory and Commercial teams.
• Willing to be based in Thamrin, Jakarta.