Brand Growth & Innovation Lead

KT&G TSPM; Jakarta Selatan; Sur place; IDR 120 000 000 - 190 000 000; Plein temps

Résumé du poste

KT&G TSPM in Jakarta is seeking a dynamic Brand Marketing professional to lead brand development, portfolio management, and new product initiatives. You will translate consumer insights into strategy and coordinate cross-functional launches.

You will strengthen brand communication through visuals and POSM, support STP and the 4Ps, and drive campaigns end-to-end with strong presentation and project-management skills.

Qualifications

• Strong analytical, strategic thinking, and problem-solving skills.
• Solid understanding of brand and marketing fundamentals.
• Strong communication, presentation, and media knowledge.
• Good project management and execution capabilities.
• Proficient in Microsoft Office (Excel, Word, and PowerPoint).
• Creative, proactive, and able to turn insights into actionable brand initiatives.

Responsabilités

• Drive brand development, innovation, and new product development initiatives.
• Manage brand positioning, portfolio, equity, and lifecycle.
• Analyze consumer insights, market trends, and brand performance to identify growth opportunities.
• Support STP and execution of the 4Ps Marketing Mix.
• Coordinate campaigns and product launches across cross-functional teams.
• Develop Key Visuals and POSM strategies to strengthen brand communication.

Connaissances

Analytical thinking

Strategic thinking

Problem solving

Brand fundamentals

Communication

Presentation skills

Campaign coordination

Cross-functional collaboration

Outils

Microsoft Excel

Microsoft Word

Microsoft PowerPoint

Description du poste

KT&G TSPM in Jakarta is seeking a dynamic Brand Marketing professional to lead brand development, portfolio management, and new product initiatives. You will translate consumer insights into strategy and coordinate cross-functional launches.

You will strengthen brand communication through visuals and POSM, support STP and the 4Ps, and drive campaigns end-to-end with strong presentation and project-management skills.