Creative Group Head (Digital Based)

MateCareer; Jakarta Barat; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

PT DUA DARA MEDIA is seeking a Creative Group Head (Digital Based) to lead ideation and strategy for client campaigns in Jakarta Barat. You will translate briefs into compelling content angles, manage campaigns across TikTok, Instagram, and other platforms, and guide a team of Creators and Lydership to deliver high-quality outputs.

Ideal candidates bring 5–7 years in creative strategy or digital marketing, with 1–2 years in leadership, and a strong grasp of social media trends,

Qualifications

• 5–7 years of experience in creative strategy, social media, influencer marketing, or digital agencies.
• At least 1–2 years in a leadership role.

Responsibilities

• Lead creative ideation and develop viral campaign concepts aligned with client objectives and platform trends.
• Oversee end-to-end execution of KOL, UGC, and clipping campaigns to ensure timely and high-quality delivery.
• Lead and mentor the Creative Lead and Content Creators to deliver impactful campaigns.
• Analyze campaign performance and derive insights to improve content effectiveness.

Skills

Creative strategy

Social media

Influencer marketing

Leadership

Stakeholder mgmt

Education

Bachelor’s degree

Job description

Creative Group Head (Digital Based)

PT DUA DARA MEDIA – Kota Adi Jaya, Jakarta Barat, DKI Jakarta, Indonesia

Key Responsibilities

1. Lead creative ideation and develop viral campaign concepts aligned with client objectives and platform trends.

   Translate client briefs into content angles, messaging, and creator directions that drive awareness and engagement.

   Stay updated with social media trends, creator ecosystems, and emerging AI tools to drive creative innovation.

2. Oversee end-to-end execution of KOL, UGC, and clipping campaigns to ensure timely and high-quality delivery.

   Review scripts, content outputs, and campaign assets to maintain creative excellence and brand consistency.

   Collaborate closely with Account and Content Creator teams to ensure smooth campaign execution.

3. Lead and mentor the Creative Lead and Content Creators to deliver impactful campaigns.

   Manage creative workflows, priorities, and resource allocation across multiple projects.

   Foster collaboration and continuous improvement within the creative team.

4. Analyze campaign performance and derive insights to improve content effectiveness.

   Drive experimentation and creative testing to maximize campaign impact and scalability.

   Ensure creative outputs support both client objectives and business growth.

Requirements

• S1 education (Bachelor’s degree); open to all majors.
• Minimum 5–7 years of experience in creative strategy, social media, influencer marketing, or digital agencies, with at least 1–2 years in a leadership role.
• Proven experience handling UGC, KOL, and digital campaign executions across TikTok, Instagram, and other digital platforms.
• Strong understanding of social media trends, creator ecosystems, and performance-driven content.
• Ability to develop creative concepts, content angles, and storytelling that resonate with target audiences.
• Experience leading cross‑functional teams and managing multiple projects simultaneously.
• Strong communication, presentation, and stakeholder‑management skills.
• Familiarity with AI tools and emerging technologies to enhance creative processes is a plus.
• Data‑driven mindset with the ability to analyze content performance and optimize creative outputs.
• Highly proactive, collaborative, and adaptable in a fast‑paced agency environment.