Influencer Marketing Manager

PT FCL INTERNASIONAL INDONESIA; Jakarta Barat; On-site; IDR 167,400,000 - 334,800,000; Full time

Job summary

PT FCL INTERNASIONAL INDONESIA seeks an Influencer Marketing Manager to lead end-to-end campaigns across TikTok, Instagram and YouTube in Indonesia. You will source influencers, negotiate collaborations, and ensure alignment with brand goals and budgets.

You will develop strategies and content plans, monitor trends in the beauty sector, and coordinate with internal teams to drive performance. Strong English, negotiation skills, and a deep understanding of the Indonesian beauty market are

Qualifications

• Bachelor's degree with at least 3 years of influencer marketing experience.
• Experience managing overseas influencer campaigns across TikTok, Instagram and YouTube.
• Proficient in English with strong written communication and negotiation skills.
• Good understanding of the Indonesian beauty market, social media trends, and influencer marketing strategies.
• Creative, detail-oriented, target-driven, and able to work collaboratively across departments.
• Experience with overseas influencer networks and content operations is preferred.

Responsibilities

• Manage end-to-end influencer/KOL marketing campaigns across TikTok, Instagram, and YouTube, including influencer sourcing, negotiation, and collaboration.
• Develop influencer marketing strategies, content plans, and campaign schedules aligned with brand objectives and budgets.
• Conduct market research and monitor beauty industry trends, competitor strategies, and influencer performance.
• Develop content ideas, review influencer content, and ensure alignment with brand guidelines and product selling points.
• Maintain strong relationships with overseas influencers and coordinate with internal teams to ensure campaign execution.
• Monitor campaign performance, analyze ROI, and prepare reports with actionable optimization strategies.

Skills

Influencer marketing

TikTok

Instagram

YouTube

English proficiency

Negotiation

Communication

Education

Bachelor's degree in marketing or related field

Job description

Manage end-to-end influencer/KOL marketing campaigns across TikTok, Instagram, and YouTube, including influencer sourcing, negotiation, and collaboration.

Develop influencer marketing strategies, content plans, and campaign schedules aligned with brand objectives and budgets.

Conduct market research and monitor beauty industry trends, competitor strategies, and influencer performance.

Develop content ideas, review influencer content, and ensure alignment with brand guidelines and product selling points.

Maintain strong relationships with overseas influencers and coordinate with internal teams to ensure campaign execution.

Monitor campaign performance, analyze ROI, and prepare reports with actionable optimization strategies.

Job Qualifications

Bachelor's degree with at least 3 years of experience in influencer marketing, preferably in the beauty industry.

Experienced in managing overseas influencer campaigns across TikTok, Instagram, and YouTube.

Proficient in English, with strong written communication and negotiation skills.

Good understanding of the Indonesian beauty market, social media trends, and influencer marketing strategies.

Creative, detail-oriented, target-driven, and able to work collaboratively across departments.

Experience with overseas influencer networks and content operations is preferred.