Sales Trainer Supervisor

Global Distribusi Nusantara; Jakarta Utara; On-site; IDR 133,920,000 - 223,200,000; Full time

Job summary

Blibli, transforming into a future-ready digital ecosystem, seeks a Field Trainer Coordinator to lift promoter and sales team performance through training and coaching. You will work with Sales, Area Managers, distributors, and principals to strengthen product knowledge, selling skills, and store execution.

Responsibilities include delivering training programs, coaching on-site visits, analyzing performance gaps, creating materials, and supporting onboarding.

Qualifications

• Bachelor's degree in Marketing, Business, or Communications.
• Minimum 4 years of experience as a Trainer or similar role.
• Experience in promoter development and field sales capability programs.
• Strong communication and presentation skills.

Responsibilities

• Deliver product knowledge, selling skills, and training for promoters and sales teams.
• Conduct field coaching and on-site store visits to improve execution.
• Analyze sales performance and capability gaps to plan improvements.
• Create and maintain training materials, guides, and assessments.
• Monitor training effectiveness through coaching outcomes and sales gains.
• Support onboarding and capability development for new promoters.
• Collaborate with Sales, Area Managers, distributors, and principals.
• Support product launches, activations, and field execution initiatives.

Skills

Field coaching

Sales training

Capability development

Public speaking

Education

Bachelor's degree in Marketing

Bachelor's in Business

Bachelor's in Communications

Tools

Microsoft Excel

PowerPoint

Job description

Blibli is transforming into a future-ready digital ecosystem where great customer experiences start with capable, knowledgeable, and high-performing frontline teams. As our retail and distribution business continues to grow, developing strong sales capabilities across stores and field teams becomes critical to achieving sustainable growth.

As a Field Trainer Coordinator, you will be responsible for improving promoter and sales team performance through training, coaching, and capability development initiatives. You will work closely with Sales, Area Managers, distributors, and principals to strengthen product knowledge, selling skills, and execution excellence in the field. Your impact will be measured not only by training completion but by improvements in sales performance, conversion, and overall store execution.

What You’ll Do

• Deliver product knowledge, selling skills, customer handling, and operational training programs for promoters and sales teams.
• Conduct field coaching, store visits, and on-site observations to improve sales execution and customer engagement.
• Analyze sales performance, productivity, and capability gaps to develop targeted improvement plans.
• Create and maintain training materials, presentations, product guides, assessments, and coaching tools.
• Monitor training effectiveness through assessments, coaching outcomes, and sales performance improvements.
• Support onboarding and capability development programs for new promoters and sales personnel.
• Collaborate with Sales, Area Managers, distributors, and principals to align training initiatives with business objectives.
• Support product launches, sales activations, promotional programs, and field execution initiatives.

What You’ll Bring to the Team

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 4 years of experience as a Trainer, Sales Trainer, Field Trainer, or similar role.
• Experience managing promoter development and field sales capability programs.
• Strong understanding of retail, distribution, or sales operations.
• Excellent communication, facilitation, presentation, and public speaking skills.
• Proven ability to create training materials and deliver engaging learning experiences.
• Strong analytical and coaching skills with the ability to identify performance gaps and drive improvement.
• Proficient in Microsoft Office, particularly Excel and PowerPoint.
• Willing to travel and conduct regular field visits across assigned areas.

Preferred Qualifications

• Experience within retail, FMCG, consumer electronics, or distribution industries.
• Experience handling regional or multi-area training programs.
• Familiarity with sales KPIs, conversion metrics, and field performance evaluation.

Why You’ll Love Working Here

We believe business growth starts with people growth. At Blibli, you’ll play a direct role in developing frontline talent, improving sales performance, and creating better customer experiences across our retail network. If you’re passionate about coaching, mentoring, and helping others succeed, you’ll find meaningful opportunities to grow as we continue growth — transforming together.