Sales Supervisor (HPL Materials)

PT NEW CORAL SEA; Tangerang Selatan; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

PT NEW CORAL SEA seeks an experienced sales leader to drive Indonesia salesStrategy. You will build distributor networks, negotiate terms, and manage key client relationships across Java and Sumatra, coordinating with HQ for reporting and compliance.

The role requires 5+ years in B2B sales in building materials, fluency in Bahasa Indonesia, and strong negotiation skills. Mandarin is a plus for cross-border communication with Foshan teams.

Qualifications

• Minimum 5 years of B2B sales experience.
• At least 3 years in building materials or home living in Indonesia.
• Experience selling fireproof boards, decorative films, or HVAC systems is preferred.
• Fluent Bahasa Indonesia; English for reporting and HQ communication.

Responsibilities

• Develop and execute sales plans to achieve targets for Indonesia.
• Set annual, quarterly, monthly sales targets based on group strategy.
• Allocate targets by individual and sales channel with weekly monitoring.
• Build and maintain distributor networks; lead negotiations and sign contracts.
• Develop distributor classification and sales-incentive policies.
• Develop and maintain relationships with key clients (developers, interior companies, furniture makers).
• Manage end-to-end sales contract process; review contracts for compliance and risk.
• Monitor contract lifecycle from order, production coordination, logistics to payment collection.
• Handle amendments, disputes, and claims to protect company interests.
• Promote brand and market presence; conduct competitor analysis and strategic recommendations.
• Lead local sales team: recruitment, task allocation, performance evaluation, and training.
• Coordinate with Finance/Logistics for invoicing, receivables, and imports/exports.
• Report sales data to Foshan HQ; support audits, system implementations, and data migration.

Skills

B2B sales

Distributor network

Contract negotiation

Market research

Team leadership

English proficiency

Education

Bachelor’s degree in Marketing/International Business/Business Management

Job description

Develop and execute sales plans to achieve performance targets

Set annual, quarterly, and monthly sales targets for Indonesia based on the Group’s strategy.

Allocate targets by individual and sales channel, and establish a weekly monitoring mechanism.

Build and maintain distributor networks

Conduct market research on building materials in key regions such as Java and Sumatra to identify potential distributors.

Lead distributor negotiations, contract signing, and verification processes.

Develop distributor classification systems and sales incentive policies.

Develop and maintain relationships with key clients

Identify target clients such as property developers, major interior companies, furniture manufacturers, and automotive modification companies.

Build customer databases and follow-up plans based on client classification.

Manage the end-to-end sales contract process

Prepare and review sales contracts to ensure compliance with Indonesian laws and company policies.

Monitor the entire contract process, from order placement, production coordination, and logistics to payment collection.

Handle contract amendments, disputes, and claims to protect the company’s interests.

Manage market promotion and brand development in Indonesia

Collect competitor information regarding pricing, products, and distribution channels.

Prepare competitor analysis reports and provide strategic recommendations.

Manage the local sales team and improve team performance

Responsible for recruitment, task allocation, daily management, and performance evaluation of the sales team.

Develop training programs covering sales skills, product knowledge, negotiation skills, and business ethics.

Coordinate internal and external resources to ensure smooth business operations

Coordinate with the Finance team regarding invoice issuance and payment collection to ensure timely receivables.

Coordinate with Logistics and Customs teams to optimize import-export processes and ensure timely delivery.

Coordinate with the Foshan headquarters

Submit sales reports and requested data to HQ accurately and on time.

Support internal audits, sales system implementation, and data migration.

Implement sales policies and instructions from HQ and provide feedback regarding market changes and business challenges.

Requirements

Bachelor’s degree (S1) in Marketing, International Business, Business Management, or a related field. Local Indonesian business or building materials industry certifications are a plus.

Minimum 5 years of B2B sales experience, including at least 3 years of experience in the building materials or home living industry in Indonesia.

Experience selling products such as fireproof boards, decorative films, or HVAC systems, or having a strong distributor network, is highly preferred.

Fluent in Bahasa Indonesia for business negotiations, client communication, and contract signing.

Proficient in English as a working language for reporting and communication with HQ.

Basic Mandarin proficiency is a plus for business trips and communication with teams in Foshan/Shanghai, China.

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