Sales Promotion

Pt Kreasi Indah Alam; Indonesia; Remote; IDR 120,000,000 - 210,000,000; Full time

Job summary

Pt Kreasi Indah Alam is seeking a Remote Retail Marketing Specialist to strategize and execute digital marketing campaigns that boost online sales and brand visibility. The role requires hands-on experience with SEO/SEM, social media, email marketing, and paid ads, plus strong data analysis to optimize performance.

You will collaborate with sales and product teams, manage budgets, and report ROI while staying current with industry trends.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in digital marketing for retail/e-commerce including SEO/SEM, social media, email marketing and paid advertising.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills with strong content creation abilities.
• Strong analytical skills and ability to interpret data to drive decisions.
• Self-motivated, highly organized and capable of managing multiple projects remotely.

Responsibilities

• Develop and implement digital marketing campaigns across channels to drive traffic and conversions for retail products.
• Create engaging marketing content including website copy, ad creatives, and social posts.
• Analyze campaign performance and provide actionable optimization insights.
• Manage and grow the client's social media presence and community engagement.
• Conduct market research and competitor analysis to identify opportunities.
• Collaborate with sales and product teams to align marketing with business goals.
• Manage marketing budgets and track ROI for all campaigns.
• Stay updated with the latest digital marketing trends and best practices.
• Utilize A/B testing to continuously improve campaign effectiveness.

Skills

Digital marketing

Retail/e-commerce marketing

SEO/SEM

Social media marketing

Google Analytics

Content creation

Data analysis

Remote work management

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Marketing automation platforms

Job description

Our client, a leading online retailer, is seeking an innovative and results-driven Remote Retail Marketing Specialist to join their dynamic team. This fully remote position is ideal for a creative marketer who can develop and execute effective digital marketing strategies to drive online sales and enhance brand visibility. The Specialist will be responsible for managing various marketing campaigns, analyzing performance data, and optimizing strategies to achieve business objectives. This role operates entirely remotely, offering flexibility to candidates across different locations, with a primary focus on supporting our client's retail efforts.

Key Responsibilities

• Develop and implement comprehensive digital marketing campaigns across various channels (social media, email, paid advertising, SEO/SEM) to drive traffic and conversions for our client's retail products.
• Create engaging and compelling marketing content, including website copy, ad creatives, and social media posts.
• Analyze marketing campaign performance data and provide actionable insights and recommendations for optimization.
• Manage and grow the client's social media presence, fostering community engagement.
• Conduct market research and competitor analysis to identify new marketing opportunities.
• Collaborate with internal teams (e.g., sales, product development) to ensure marketing efforts are aligned with business goals.
• Manage marketing budgets and track ROI for all campaigns.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Utilize A/B testing and other methods to continuously improve campaign effectiveness.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, with a strong focus on retail or e-commerce.
• Proven experience in managing successful online marketing campaigns, including SEO/SEM, social media marketing, email marketing, and paid advertising.
• Proficiency with marketing analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Excellent written and verbal communication skills, with a knack for creative content creation.
• Strong analytical skills and the ability to interpret complex data.
• Self-motivated, highly organized, and able to manage multiple projects simultaneously in a remote setting.
• Experience with e-commerce platforms and CRM systems is a plus.
• Demonstrated ability to adapt to changing market trends and consumer behavior.

Benefits

Our client offers a competitive salary, performance-based bonuses, and comprehensive health and wellness benefits.