Sales & Marketing Specialist

Bukalapak; Jakarta Pusat; Presencial; IDR 100.440.000 - 167.400.000; Jornada completa

Descripción de la vacante

Bukalapak is seeking a creative Sales & Marketing Specialist to support growth of our new business. You will help build our brand presence from the ground up, drive customer acquisition, and support sales growth through multi-channel marketing campaigns.

You will plan online and in-store promotions, manage social media (Instagram, TikTok, Facebook), and coordinate with partners to turn ideas into measurable initiatives.

Formación

• 1-3 years of relevant sales and marketing experience.
• Creative and commercially minded with ability to turn ideas into campaigns.
• Proficient in Canva and familiar with CapCut.
• Familiar with Instagram, TikTok, and WhatsApp Business.
• Strong communication, copywriting, and organizational skills.
• Willing to support offline marketing and in-store campaigns.

Responsabilidades

• Develop and execute sales plans, promotions, and marketing initiatives to attract new customers and drive repeat purchases.
• Plan and coordinate online and in-store campaigns with internal teams and external partners.
• Manage social media channels, including Instagram, TikTok, and Facebook.
• Support digital marketing initiatives, including paid advertising, affiliate partnerships, and livestreaming.
• Track sales performance and campaign results, evaluate effectiveness, and recommend improvements.
• Collaborate with the internal team to ensure content is reviewed and approved before publication.

Conocimientos

Sales & marketing

Social media management

Content creation

Digital marketing

Communication

Creative thinking

Herramientas

Canva

CapCut

Descripción del empleo

We are looking for a creative, proactive, and hands-on Sales & Marketing Specialist to support growth of our new business. In this role, you will play a key part in building our brand presence from the ground up, driving customer acquisition, and supporting sales growth through marketing campaigns and promotional activities across online and offline channels

This is an exciting opportunity for someone who enjoys building things from zero to one, thrives in a fast-paced environment, and is passionate about creating effective marketing initiatives.

Job Responsibilities:

• Develop and execute sales plans, promotions, and marketing initiatives to attract new customers and drive repeat purchases.
• Plan and coordinate online and in-store campaigns in collaboration with internal teams and external partners.
• Manage social media channels, including Instagram, TikTok, and Facebook, covering content planning, creation, publishing, and audience engagement.
• Support digital marketing initiatives, including paid advertising, affiliate partnerships, and livestreaming activities.
• Track sales performance and campaign results, evaluate effectiveness, and recommend improvements to drive business growth.
• Collaborate with the internal team to ensure all content is reviewed and approved before publication.

Job Requirements:

• 1-3 years of relevant experience in sales and marketing, digital marketing, social media, or a related field.
• Creative and commercially minded, with the ability to turn ideas into actionable marketing initiatives that support business objectives.
• Proficient in Canva and familiar with basic video-editing tools such as CapCut.
• Familiar with Instagram, TikTok, and WhatsApp Business.
• Good communication, copywriting, and organizational skills.
• Proactive, adaptable, and comfortable working independently in a fast-paced environment.
• Willing to support offline marketing activities and in-store campaigns as needed.
• Experience in paid advertising, affiliate marketing, livestreaming, or consumer retail.

Bukalapak is an Equal Opportunity Employer

Bukalapak is committed to creating a diverse and inclusive workplace. We encourage all qualified individuals to apply regardless of race, religion, gender, age, or disability.