Growth-Driven Sales & Marketing Specialist

Bukalapak; Jakarta Pusat; On-site; IDR 100,440,000 - 167,400,000; Full time

Job summary

Bukalapak is seeking a creative Sales & Marketing Specialist to support growth of our new business. You will help build our brand presence from the ground up, drive customer acquisition, and support sales growth through multi-channel marketing campaigns.

You will plan online and in-store promotions, manage social media (Instagram, TikTok, Facebook), and coordinate with partners to turn ideas into measurable initiatives.

Qualifications

• 1-3 years of relevant sales and marketing experience.
• Creative and commercially minded with ability to turn ideas into campaigns.
• Proficient in Canva and familiar with CapCut.
• Familiar with Instagram, TikTok, and WhatsApp Business.
• Strong communication, copywriting, and organizational skills.
• Willing to support offline marketing and in-store campaigns.

Responsibilities

• Develop and execute sales plans, promotions, and marketing initiatives to attract new customers and drive repeat purchases.
• Plan and coordinate online and in-store campaigns with internal teams and external partners.
• Manage social media channels, including Instagram, TikTok, and Facebook.
• Support digital marketing initiatives, including paid advertising, affiliate partnerships, and livestreaming.
• Track sales performance and campaign results, evaluate effectiveness, and recommend improvements.
• Collaborate with the internal team to ensure content is reviewed and approved before publication.

Skills

Sales & marketing

Social media management

Content creation

Digital marketing

Communication

Creative thinking

Tools

Canva

CapCut

Job description

Bukalapak is seeking a creative Sales & Marketing Specialist to support growth of our new business. You will help build our brand presence from the ground up, drive customer acquisition, and support sales growth through multi-channel marketing campaigns.

You will plan online and in-store promotions, manage social media (Instagram, TikTok, Facebook), and coordinate with partners to turn ideas into measurable initiatives.