Remote Content Strategy Lead | Brand Storytelling & SEO

Cabo Bali; Tangerang; Remote; IDR 1,627,192,000 - 2,531,188,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Home office stipend

Professional development budget

Job summary

WhatJobs Direct is seeking a visionary Remote Lead Content Strategist to spearhead content initiatives from anywhere in the world. You will define and execute content strategies that align with business goals and resonate with target audiences.

You will lead a distributed team, setting the tone and direction for all content creation, optimization, and distribution. The ideal candidate blends strategic thinking with creative flair and analytical prowess, driving engagement and measuring content

Qualifications

• Master's degree or equivalent with relevant field.
• 7+ years in content strategy/digital marketing with execution.
• Proven remote team leadership experience.
• Strong SEO, CMS knowledge, and analytics tooling.

Responsibilities

• Develop and implement comprehensive content strategies across websites, blogs, social media, and email marketing.
• Conduct content audits, competitive analyses, and audience research to identify opportunities and gaps.
• Define content goals, KPIs, and reporting frameworks to measure effectiveness.
• Lead and mentor a distributed team of content creators, editors, and SEO specialists.
• Oversee the editorial calendar to ensure timely, high-quality output.
• Establish and enforce content style guides, tone of voice, and best practices.
• Optimize content for search engines and user engagement.
• Collaborate with marketing, product, and sales to align with business objectives.
• Stay informed about industry trends and best practices in digital content strategy.

Skills

Strategic thinking

Remote team leadership

Communication

Writing & storytelling

Data-driven decisions

Education

Master's degree in Marketing/Communications/Journ

Tools

CMS

Google Analytics

Asana

Trello

Slack

Job description

WhatJobs Direct is seeking a visionary Remote Lead Content Strategist to spearhead content initiatives from anywhere in the world. You will define and execute content strategies that align with business goals and resonate with target audiences.

You will lead a distributed team, setting the tone and direction for all content creation, optimization, and distribution. The ideal candidate blends strategic thinking with creative flair and analytical prowess, driving engagement and measuring content