Regional Field Marketing Lead

Cermati.com; Depok; On-site; IDR 167,400,000 - 290,160,000; Full time

Job summary

Indodana is seeking a regional marketing professional to drive asset performance, cost efficiency, and local trust across four core areas: OOH management, media/PR, vendor management, and POP/in-store placement. You will map sites, localize creative, build journalist networks, negotiate vendors, and secure prime in-store placements.

Ideal candidates have a bachelor’s degree and 3–4 years in area/field marketing or related roles, with preference for experience in financial services/fintech, FMCG,

Qualifications

• Bachelor’s Degree (S1) in Communications, Marketing, Public Relations, Business Management, or a related field.
• Minimum 3-4 years of experience in Area/Field Marketing, Trade Marketing, PR/Media Relations, or Media Agency roles.
• Prior experience in fast-paced industries such as Financial Services/Fintech, FMCG, or Telecommunications is highly preferred.

Responsibilities

• OOH Management: Map high-traffic sites with local vendors, localize materials, and audit to remove ghost sites.
• Media & PR: Build regional journalist networks, distribute localized PR, and conduct face-to-face media visits.
• Vendor Management: Source, negotiate, and manage printing and event vendors for pricing and quality.
• POP & In-Store Placement: Secure premier in-store assets with local merchants and track renewals.

Job description

Indodana is seeking a regional marketing professional to drive asset performance, cost efficiency, and local trust across four core areas: OOH management, media/PR, vendor management, and POP/in-store placement. You will map sites, localize creative, build journalist networks, negotiate vendors, and secure prime in-store placements.

Ideal candidates have a bachelor’s degree and 3–4 years in area/field marketing or related roles, with preference for experience in financial services/fintech, FMCG,