In-Store Brand & Visual Merchandising Lead

Indodana; Jakarta Pusat; On-site; IDR 279,000,000 - 502,200,000; Full time

Job summary

Indodana in Jakarta is seeking a Marketing Lead to drive offline branding and in-store experiences across regions. You will lead cross-functional projects with Procurement, KA, Sales, Vendors, and Merchants to strengthen brand presence.

The role emphasizes planning, budgeting, and ensuring brand guidelines are applied consistently, while analyzing sales data and feedback to optimize campaigns.

Qualifications

• 5+ years in marketing, especially offline branding and marketing materials.
• Proven track record of leading cross-functional projects and teams.
• Strong interpersonal and stakeholder management skills.
• Advanced proficiency in presentation and analytical tools (PowerPoint, Excel, Google Suite).
• Able to be strategic in planning and analysis.

Responsibilities

• Lead projects on in-store branding and visual merchandising with Procurement, KA, Sales, Vendors, and Merchants.
• Plan and execute budgets efficiently to achieve growth in stores and brand presence.
• Ensure store visuals (logo, colors, layout) align with brand guidelines.
• Develop in-store POP merchandising and oversee implementation of visual merchandising strategies.
• Oversee product displays to create an engaging shopping environment.
• Standardize staff training on brand guidelines and product knowledge.
• Monitor brand assets across regions and ensure consistency with campaigns.
• Gather and analyze customer feedback to identify areas for improvement.

Skills

Offline branding

Cross-functional leadership

Stakeholder management

Presentations & analytics

Strategic planning

Tools

PowerPoint

Excel

Google Suite

Job description

Indodana in Jakarta is seeking a Marketing Lead to drive offline branding and in-store experiences across regions. You will lead cross-functional projects with Procurement, KA, Sales, Vendors, and Merchants to strengthen brand presence.

The role emphasizes planning, budgeting, and ensuring brand guidelines are applied consistently, while analyzing sales data and feedback to optimize campaigns.