Product Marketing Manager: Brand & Campaigns

UNIQLO; Jakarta Pusat; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

UNIQLO seeks a marketing professional to lead product category ownership and localize global branding for Indonesia. You will translate marketing strategies into campaigns across digital, in-store, PR, and events, driving strong consumer relevance and measurable impact.

You will collaborate with operations, merchandising, and ecommerce to align launches with seasonal plans, manage resources, and deliver detailed post-campaign insights for continuous optimization.

Qualifications

• Minimum 3–4 years of experience in marketing, digital marketing, brand management, or communications (preferably in a consumer-facing company)
• Strong understanding of brand building, campaign planning, and multi-channel content development (digital, traditional, KOL/influencers)
• Proactive, hardworking, and hands-on mindset with strong execution capability
• Highly organized with strong project management skills, self-driven learner and thrives under pressure attention to detail
• Comfortable working in a fast-paced, dynamic, and detail-driven environment
• Team player with excellent communication and collaboration skills

Responsibilities

• Take full ownership and accountability for assigned product categories
• Develop understanding of company sales targets and business priorities
• Support development of marketing strategies and translate them into campaign plans and calendars
• Localize global UNIQLO branding strategies for the Indonesian market
• Maintain global brand consistency while enhancing local impact through consumer insight and creativity
• Plan and allocate marketing resources (budget, manpower) based on product priorities
• Execute end-to-end campaigns across channels (digital, in-store, PR, influencers, events) with high attention to detail
• Collaborate with creative and digital teams to deliver brand-aligned content across paid, owned, and earned channels
• Support planning and execution of marketing events and activations with a can-do, hands-on approach
• Work closely with Store Operations, Merchandising, Visual Merchandising, and E-commerce teams
• Ensure alignment of marketing initiatives with product priorities, launch timelines, and seasonal strategies
• Monitor campaign performance and business results against KPIs
• Analyze data to generate insights and identify opportunities for continuous improvement
• Provide post-campaign evaluations and actionable recommendations

Skills

Marketing

Brand Management

Campaign Planning

Digital Marketing

Cross-functional Collaboration

Data Analysis

Job description

UNIQLO seeks a marketing professional to lead product category ownership and localize global branding for Indonesia. You will translate marketing strategies into campaigns across digital, in-store, PR, and events, driving strong consumer relevance and measurable impact.

You will collaborate with operations, merchandising, and ecommerce to align launches with seasonal plans, manage resources, and deliver detailed post-campaign insights for continuous optimization.