Product Marketing

UNIQLO; Jakarta Pusat; Sur place; IDR 89 280 000 - 200 880 000; Plein temps

Résumé du poste

UNIQLO seeks a marketing professional to lead product category ownership and localize global branding for Indonesia. You will translate marketing strategies into campaigns across digital, in-store, PR, and events, driving strong consumer relevance and measurable impact.

You will collaborate with operations, merchandising, and ecommerce to align launches with seasonal plans, manage resources, and deliver detailed post-campaign insights for continuous optimization.

Qualifications

• Minimum 3–4 years of experience in marketing, digital marketing, brand management, or communications (preferably in a consumer-facing company)
• Strong understanding of brand building, campaign planning, and multi-channel content development (digital, traditional, KOL/influencers)
• Proactive, hardworking, and hands-on mindset with strong execution capability
• Highly organized with strong project management skills, self-driven learner and thrives under pressure attention to detail
• Comfortable working in a fast-paced, dynamic, and detail-driven environment
• Team player with excellent communication and collaboration skills

Responsabilités

• Take full ownership and accountability for assigned product categories
• Develop understanding of company sales targets and business priorities
• Support development of marketing strategies and translate them into campaign plans and calendars
• Localize global UNIQLO branding strategies for the Indonesian market
• Maintain global brand consistency while enhancing local impact through consumer insight and creativity
• Plan and allocate marketing resources (budget, manpower) based on product priorities
• Execute end-to-end campaigns across channels (digital, in-store, PR, influencers, events) with high attention to detail
• Collaborate with creative and digital teams to deliver brand-aligned content across paid, owned, and earned channels
• Support planning and execution of marketing events and activations with a can-do, hands-on approach
• Work closely with Store Operations, Merchandising, Visual Merchandising, and E-commerce teams
• Ensure alignment of marketing initiatives with product priorities, launch timelines, and seasonal strategies
• Monitor campaign performance and business results against KPIs
• Analyze data to generate insights and identify opportunities for continuous improvement
• Provide post-campaign evaluations and actionable recommendations

Connaissances

Marketing

Brand Management

Campaign Planning

Digital Marketing

Cross-functional Collaboration

Data Analysis

Description du poste

Role Overview

This role is responsible for driving excellence in the planning and execution of product marketing initiatives, ensuring strong alignment with business objectives and delivering measurable impact on commercial performance.

Key Responsibilities

1. Product Category Ownership

• Take full ownership and accountability for assigned product categories
• Develop a thorough understanding of company sales targets and business priorities
• Support the development of marketing strategies and translate them into effective campaign plans and calendars

2. Brand Building & Local Relevance

• Localize global UNIQLO branding strategies to ensure relevance for the Indonesian market
• Maintain global brand consistency while enhancing local impact through strong consumer insight and creativity

3. Campaign Planning & Execution

• Plan and allocate marketing resources (budget, manpower) based on product priorities
• Execute end-to-end campaigns across channels (digital, in-store, PR, influencers, events) with high attention to detail
• Collaborate with creative and digital teams to deliver compelling, brand-aligned content across paid, owned, and earned channels
• Support planning and execution of marketing events and activations with a can-do, hands-on approach

4. Cross-Functional Collaboration

• Work closely with Store Operations, Merchandising, Visual Merchandising, and E-commerce teams
• Ensure alignment of marketing initiatives with product priorities, launch timelines, and seasonal strategies

5. Performance Tracking & Reporting

• Monitor campaign performance and business results against KPIs
• Analyze data to generate insights and identify opportunities for continuous improvement
• Provide post-campaign evaluations and actionable recommendations

Qualifications & Requirements

• Minimum 3–4 years of experience in marketing, digital marketing, brand management, or communications (preferably in a consumer-facing company)
• Strong understanding of brand building, campaign planning, and multi-channel content development (digital, traditional, KOL/influencers)
• Passionate about retail, lifestyle, and/or fashion industries
• Proactive, hardworking, and hands-on mindset with strong execution capability
• Highly organized with strong project management skills, self-driven learner and thrives under pressure attention to detail
• Comfortable working in a fast-paced, dynamic, and detail-driven environment
• Team player with excellent communication and collaboration skills