Product Category Manager

Kopi Kenangan; Indonesia; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

Kopi Kenangan is seeking a Category Product Manager – Beverage to lead the global beverage strategy and end-to-end development of new concepts. You will research, source ingredients with procurement, and model P&L scenarios to optimize margins for a fast-growing FMCG brand with a global footprint.

The ideal candidate brings 8+ years in category management or beverage product development, strong leadership, and fluency in English for international negotiations and presentations.

Qualifications

• 8+ years of proven experience in Category Management, Beverage Product Development (NPD), or Brand Management.

Responsibilities

• Own global Beverage strategy and growth metrics; drive opportunities and SKU rationalizations.
• Lead end-to-end beverage NPD from concept ideation to commercial launch across international markets.
• Partner with Procurement to identify and source high-quality global raw materials and packaging.
• Build sales projections and pricing models to achieve GP and volume targets across regions.
• Monitor global trends and run rates to optimize product performance.
• Ensure regulatory compliance (Halal, BPOM) and quality standards across beverage lines.

Skills

P&L modeling

Category management

Beverage NPD

Global supplier research

Cross-functional leadership

English fluency

Education

Bachelor's degree in Business/Marketing/Supply Chain/Food Science

Job description

Craft the future of global beverage innovation with us! We are on the hunt for a strategic, commercially sharp Category Product Manager – Beverage with 8+ years of deep expertise in beverage product development and category scaling. In this role, you will lead the end-to-end creation of new beverage concepts for both local and global markets, researching, sourcing, and developing ingredients alongside our procurement team. If you are a master of P&L modeling, global flavor trends, and high-impact NPD, step into the driver's seat as Kenangan Brands expands globally!

Ideal Candidate Profile:

• Education: Bachelor's degree in Business, Marketing, Supply Chain, Food Science, or a related field.
• Experience: 8+ years of proven experience in Category Management, Beverage Product Development (NPD), or Brand Management. Strong background in the FMCG, Retail, or F&B sector is strongly preferred.
• Ingredient Sourcing & R&D: Ability to research, source, and develop novel ingredients for new beverage formulations by collaborating closely with global suppliers and procurement teams.
• Global Mobility: Willingness to travel internationally as needed to support market research, supplier visits, and product rollouts for our global footprint.
• Technical & Financial Skills: Expert-level proficiency in P&L modeling, scenario building, and margin optimization.
• Regulatory Knowledge: Solid understanding of BPOM, Halal certification processes, and international quality management standards (ISO 9001/22000).
• Language & Leadership: Professional fluency in written and spoken English for global vendor negotiations and executive presentations, paired with strong cross-functional project leadership.

Job Role:

• Global Beverage Strategy & Growth: Own performance metrics for the Beverage category worldwide; drive strategic growth opportunities, build promotional calendars, and lead SKU rationalizations.
• End-to-End Beverage NPD: Lead new beverage development from concept ideation and ingredient research to formulation, tasting trials, and commercialized launch across international markets.
• Ingredient Sourcing & Procurement Alignment: Partner closely with Procurement to identify, evaluate, and source high-quality global raw materials, flavorings, and primary packaging.
• P&L & Financial Modeling: Build comprehensive sales projections, margin scenarios, and pricing models to achieve Gross Profit (GP) and volume targets across various regions.
• Data-Driven Performance & Trend Validation: Monitor global consumer, beverage, and social media trends to spot launch opportunities. Analyze run rates and consumer data to continuously optimize product performance.
• Regulatory Compliance & Quality Assurance: Oversee essential compliance documentation (Halal, BPOM, COA, SDS) and enforce quality standards across global beverage lines.

More about Kenangan Brands:

• Kopi Kenangan: 1,200+ outlets across Indonesia
• Kenangan Coffee Malaysia: 200+ store locations
• Kenangan Coffee Singapore: 10 locations and growing
• Kenangan Coffee India: 10 stores and aggressive expansion plans
• Global Footprint: Expanding footprint across Taiwan, Australia, and the Philippines
• FMCG Division: Kopi Kenangan Botol (Ready-To-Drink subsidiary)