Ppc Staff

Pou Chen Group Indonesia; Indonesia; Hybrid; IDR 167,400,000 - 256,680,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Pou Chen Group Indonesia in Tangerang seeks a data-driven Paid Search Specialist to plan, implement, and optimize PPC campaigns across major search platforms. You will drive qualified traffic and conversions with meticulous bidding, testing, and landing page strategies.

The role requires 3+ years managing large-scale paid search campaigns, deep knowledge of Google Ads and Bing Ads, and strong analytical reporting skills.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3+ years managing large-scale paid search campaigns.
• Proven ROI achievement and KPI delivery.
• In-depth knowledge of Google Ads, Bing Ads, and Google Analytics.
• Experience with bid management platforms and keyword research tools.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting abilities.

Responsibilities

• Develop, execute, and manage PPC campaigns across Google/Bing Ads.
• Conduct keyword research, audience segmentation, and competitive analysis.
• Write ad copy and optimize landing pages to improve conversions.
• Monitor performance daily and adjust bids, budgets, targeting, and creatives.
• Perform A/B testing on copy, landing pages, and parameters.
• Analyze data and generate reports with actionable insights.
• Stay updated with paid search trends and best practices.

Skills

PPC Campaigns

Google Ads

Bing Ads

Analytics

Keyword Research

Education

Bachelor's degree

Tools

Google Ads

Bing Ads

Google Analytics

Job description

About the Role

Our client is looking for a data-driven and analytical Paid Search (PPC) Specialist to join their performance marketing team in Tangerang. This role is responsible for planning, implementing, managing, and optimizing paid search campaigns across various platforms to drive qualified traffic and conversions. You will focus on maximizing ROI through meticulous campaign management, A/B testing, and continuous analysis. This is an exciting opportunity for a PPC expert to contribute directly to business growth and performance marketing success.

Key Responsibilities

• Develop, execute, and manage PPC campaigns across Google Ads, Bing Ads, and other relevant search platforms.
• Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategy.
• Write compelling ad copy and design effective landing page strategies to improve conversion rates.
• Monitor campaign performance daily, making adjustments to bids, budgets, targeting, and ad creatives.
• Perform A/B testing on ad copy, landing pages, and targeting parameters to identify optimization opportunities.
• Analyze campaign data and generate regular reports with actionable insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in paid search advertising.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• 3+ years of hands-on experience in managing large-scale paid search campaigns.
• Proven track record of achieving positive ROI and meeting campaign KPIs.
• In-depth knowledge of Google Ads, Bing Ads, and Google Analytics.
• Experience with bid management platforms and keyword research tools.
• Strong analytical and problem-solving skills.
• Excellent communication and reporting abilities.

Benefits

• Competitive salary and performance-based bonuses.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth and certifications.
• A collaborative team environment focused on data-driven results.