Global PPC Lead - Remote, High-Impact Growth

Social Discovery Group; Indonesia; On-site; IDR 2,169,197,396 - 3,253,796,094; Full time

Benefits offered by this job

Remote work (full-time)

Vacation 28 days/year

Wellness days 7/year

Referral bonuses up to $5000

Training & conference stipend 50%

Health benefits up to $1000/year

Workspace reimbursement up to $1000/3y

English lessons discount

Merchandise / team events

Job summary

Social Discovery Group in Indonesia is seeking a Lead PPC Specialist to own and evolve the global Paid Search strategy across our product portfolio, with primary focus on Google Ads and Microsoft Advertising.

You will lead a world-class Paid Search team, manage six-figure monthly spends, design scalable account structures, and drive pLTV-based optimization and testing to improve acquisition economics across international markets.

Qualifications

• Expert-level knowledge of Google Ads Search and account architecture.
• Advanced knowledge of Google Smart Bidding and stable learning for scale.
• Experience with pLTV-based conversions, offline imports and API-based value uploads.
• Proven track record running A/B tests with Google Ads Experiments.
• Strong statistical foundation for experiment design, sample size and significance.
• Understanding of CAC/ROAS/LTV metrics and data-driven attribution.

Responsibilities

• Own and evolve the global Paid Search strategy across our products portfolio, with primary responsibility for Google Ads and Microsoft Advertising where relevant.
• Lead, coach and develop the Paid Search team: set objectives, allocate workload, review performance and hiring onboarding.
• Own portfolio-level budget allocation, forecasting and performance across products, markets and funnels.
• Design scalable account and campaign structures covering keyword strategy, match types, negative keywords, RSA/DSA and Performance Max where appropriate.
• Lead implementation and optimization of pLTV-based conversions and value uploads with Analytics and Engineering.
• Establish a rigorous experimentation program using Google Ads Experiments for A/B testing bidding strategies and structures.
• Apply statistical methods to experiment design, sample-size, power, confidence intervals and bias.
• Oversee conversion tracking, Enhanced Conversions, offline imports, attribution and reporting across app, mobile web and desktop.
• Analyze search demand, auction dynamics and funnel performance to identify scalable growth opportunities and present decisions.
• Collaborate with Analytics, Engineering, Product, CRO, Creative and Localization to improve acquisition economics and landing-page performance.

Skills

Global Paid Search strategy

Google Ads

Microsoft Advertising

Team leadership

Budget forecasting

A/B testing

pLTV optimization

Data-driven decision making

SQL/BigQuery

Excel/Sheets

Tools

GA4

Google Tag Manager

Enhanced Conversions

Offline conversions

Search Ads 360

BigQuery

SQL

Job description

Social Discovery Group in Indonesia is seeking a Lead PPC Specialist to own and evolve the global Paid Search strategy across our product portfolio, with primary focus on Google Ads and Microsoft Advertising.

You will lead a world-class Paid Search team, manage six-figure monthly spends, design scalable account structures, and drive pLTV-based optimization and testing to improve acquisition economics across international markets.