Head of Performance Marketing

AdsBali; Provinsi Bali; On-site; IDR 1,084,795,000 - 1,627,192,000; Full time

Job summary

AdsBali is seeking a Head of Performance Marketing to own strategy and results across Meta, Google, TikTok, and more. You’ll lead a team, mentor colleagues, and advise clients on growth through paid media. You will develop end-to-end media plans, define budgets, supervise campaigns, and refine attribution.

Strong analytics and client-facing presentation skills are essential. This leadership role emphasizes accountability, ROAS optimization, and the ability to stay ahead of trends while driving

Qualifications

• We require a track record of leading performance marketing initiatives across Meta, Google, and TikTok campaigns.
• Strong leadership and mentoring capabilities for a dedicated client-facing team.
• Excellent ability to analyze KPIs and translate data into actionable optimizations.

Responsibilities

• Develop end-to-end media strategies and define channel mix and budgets.
• Oversee campaigns, approve setups, and monitor optimization.
• Create KPI reports and optimize ROAS, CPA, CPL.
• Advise clients on CRO and tracking improvements.
• Lead and mentor the team, ensuring clear campaign ownership.
• Implement standardized processes, dashboards, and governance.
• Experiment with new tools and support client pitches.
• Demonstrate strong analytics, leadership, and paid media expertise.

Skills

Analytics

Leadership

Strategic thinking

Data-driven marketing

Tools

Meta Ads

Google Ads

TikTok Ads

Job description

We’re looking for a Head of Performance Marketing to take full ownership of strategy and results across all paid marketing campaigns (Meta, Google, TikTok, and more). In this role, you won’t just run and optimize ads. You’ll lead and mentor a team, and act as a strategic advisor helping clients achieve measurable digital growth.

If you think in data, are confident presenting to clients, and enjoy building accountable teams, this is a chance to step into a leadership role with direct impact on business outcomes (ROAS, CPA, and CPL).

What you’ll do:

Role Overview
Responsible for strategy, execution, and optimization of all paid marketing campaigns (Meta, Google, TikTok, etc.) while mentoring a team and consulting clients on digital growth.

Strategy & Planning
Develop end-to-end media strategies, define channel mix and budgets, build performance roadmaps, and make data-driven decisions.

Campaign Oversight & Optimization
Supervise campaigns, approve setups and creatives, maintain optimization trackers, and review performance for improvements.

Analytics & Reporting
Create reporting templates, conduct reviews, analyze KPIs (CPL, CPA, ROAS, CTR), and refine attribution models.

Client Consulting & Strategy Alignment
Act as a strategic advisor, recommend CRO and tracking improvements, present results confidently, and maintain client relationships.

Team Leadership & Management
Lead, mentor, and review team performance, conduct training, and ensure clear ownership of campaigns.

Process Implementation & Governance
Standardize processes, templates, and naming conventions; ensure compliance and introduce dashboards for real-time results.

Innovation & Growth
Stay updated with trends, experiment with tools, conduct A/B tests, and support new client pitches.

Key Skills & Competencies
Strong in analytics, leadership, Meta/Google/TikTok Ads expertise, and data-driven strategy.

Success Metrics (KPIs)
Achieve ROAS, CPA, and CPL goals; ensure client satisfaction, performance growth, and team accountability.