Digital Marketing & Performance Ads

KAI AESTHETIC CLINIC; Jakarta Utara; On-site; IDR 89,280,000 - 200,880,000; Full time

Job summary

KAI Hair Clinic is seeking a Digital Marketing Specialist to build a strong digital presence and generate quality leads for its premium hair care brand. The role focuses on website optimization, SEO/SEM strategy, and managing Google, Meta, and TikTok ads to support growth.

Drive performance with data analysis, collaborate with the creative team, and ensure campaigns boost leads and brand awareness. 1–3 years of ad campaign experience preferred.

Qualifications

• 1–3 years of experience running digital ad campaigns across platforms (Meta, TikTok, Google).
• Proven track record of increasing leads/sales with positive ROI/ROAS.
• Proficient in Google Analytics, Google Ads, Meta Business Suite, and SEO tools.

Responsibilities

• Manage and optimize website traffic, SEO, and conversion performance.
• Develop and execute SEO strategy (on-page & off-page).
• Run and monitor SEM & Paid Ads Campaigns (Google Ads, Meta Ads, TikTok Ads).
• Analyze digital marketing performance and create campaign reports.
• Monitor CTR, CPC, CPM, ROAS, CPL and optimize ads accordingly.
• Collaborate with the creative team to align content with digital strategy.
• Ensure all activities contribute to leads and brand awareness targets.

Skills

Digital advertising

SEO

SEM management

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Ahrefs/SEMrush

Data analysis

Campaign optimization

Tools

Google Analytics

Google Ads

Meta Business Suite

TikTok Ads Manager

Ahrefs

SEMrush

Job description

KAI Hair Clinic is seeking an experienced Digital Marketing Specialist to build a strong digital presence and generate quality leads. The role will focus on website optimization, SEO & SEM strategy, and management of digital advertising (Google, Meta, TikTok Ads) to support the growth of a premium brand in the hair care clinic industry.

Key responsibilities

Manage and optimize website (traffic, SEO, and conversion performance)

Develop and execute SEO strategy (on-page & off-page) to increase organic visibility

Run and monitor SEM & Paid Ads Campaigns (Google Ads, Meta Ads, TikTok Ads)

Analyze digital marketing performance and create campaign reports

Monitor performance metrics (CTR, CPC, CPM, ROAS, CPL) and make quick improvements if ads are not effective

Collaborate with the creative team to optimize content in line with digital strategy

Ensure all digital activities contribute to achieving leads and brand awareness targets

About you

Minimum 1-3 years of experience running digital ad campaigns across platforms (Meta, TikTok, Google)

Proven track record of increasing leads/sales with positive ROI/ROAS

Proficient in Google Analytics, Google Ads, Meta Business Suite, and SEO tools (Ahrefs, SEMrush, etc.)

Able to read data, analyze performance, and provide strategic insights

Strong communication skills and detail-oriented

Experience in clinic, beauty, or healthcare industry is a plus