Performance Growth Lead — Revenue-Driven Paid Acquisition

Gtmlab; Jakarta Pusat; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

GTMLab is a growth and strategy firm based in Jakarta, focused on paid acquisition and data-driven marketing. As a Performance Marketing Manager, you’ll own campaigns across Google, Meta, TikTok and LinkedIn, turning media buys into qualified leads, bookings, and revenue.

You’ll collaborate with strategists, creatives, and data teams, scale winners, and cut underperforming spend while mentoring junior specialists. Fluency in English and strong analytical skills are essential.

Qualifications

• 5+ years of hands-on experience in performance marketing, ideally running lead-generation campaigns.
• Proficiency in Google Ads and Meta Ads; comfortable with TikTok and LinkedIn.
• Strong understanding of tracking, attribution, and reporting.
• Ability to mentor junior specialists as the team grows.
• Fluent in English, written and spoken.

Responsibilities

• Plan, run and optimize paid campaigns across Google, Meta, TikTok and LinkedIn for lead generation clients, judged on qualified leads, bookings and closed revenue.
• Manage budgets day to day: pacing, bids, audiences and budget shifts toward the campaigns that bring paying customers.
• Run a disciplined testing routine: one change, one question, one result; document learnings in the task log.
• Collaborate with the creative team to refresh hooks and angles and combat creative fatigue.
• Partner with the data team to ensure tracking is healthy and leads are traced back to the ad.
• Identify leaks in landing pages, WhatsApp replies, or offers and work with teams to fix them.
• Prepare clear reports and participate in monthly client reviews explaining impact and next steps.
• Mentor junior specialists on client accounts as the team grows.

Skills

5+ years hands-on performance

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Tracking & attribution

Mentoring juniors

English fluency

Tools

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Job description

GTMLab is a growth and strategy firm based in Jakarta, focused on paid acquisition and data-driven marketing. As a Performance Marketing Manager, you’ll own campaigns across Google, Meta, TikTok and LinkedIn, turning media buys into qualified leads, bookings, and revenue.

You’ll collaborate with strategists, creatives, and data teams, scale winners, and cut underperforming spend while mentoring junior specialists. Fluency in English and strong analytical skills are essential.