Performance Creative Strategist

Modinity Group; Jakarta Pusat; On-site; IDR 111,600,000 - 178,560,000; Full time

Job summary

Modinity Group in Jakarta is seeking a Creative Performance Specialist to build structured testing roadmaps for hooks, formats, and offers, prioritizing aging SKUs to drive inventory clearance. You will shoot, edit, and iterate high-converting paid media assets across formats.

Collaborate with Brand Marketing, produce UGC-style clips and product demos, manage templates, monitor fatigue, and present findings in weekly reviews, maintaining a library of winning patterns.

Qualifications

• Bachelor’s degree in Visual Communication Design, Marketing, Communications, or a related field.
• 2+ years producing performance creatives within a digital marketing agency or a D2C/e-commerce brand with a portfolio.
• Proficiency in Adobe Photoshop, Illustrator, Premiere Pro, Figma, and CapCut.
• Experience with Klaviyo CRM content production and motion graphics with After Effects is a plus.
• Comfortable shooting short-form video with smartphones or basic cameras.

Responsibilities

• Build and maintain a structured testing roadmap organized by hook, format, angle, and offer-prioritizing aging and slow-moving SKUs.
• Write detailed briefs outlining objectives, audience insights, hook variations, format specifications, and success metrics.
• Produce, edit, and iterate paid media assets (statics, carousels, short-form videos, motion graphics, and text overlays).
• Create reusable creative template systems and modular variations to maximize testing velocity across priority and secondary brands.
• Independently shoot or co-direct performance-driven content, including UGC-style clips, product demos, try-ons, and behind-the-scenes footage.
• Execute structured creative tests alongside Performance Leads, present findings in weekly performance reviews, and maintain a cross-brand library of winning creative patterns.
• Monitor ad fatigue and recommend proactive creative refresh cycles to sustain campaign performance.
• Collaborate with Brand Marketing for brand compliance, align production schedules with Creative Production, and audit existing asset libraries before planning new shoots to eliminate duplication.

Skills

Ad Creative

Video Editing

Campaign Analysis

Content Strategy

UGC Production

Education

Bachelor’s degree in Visual Communication Design, Marketing, Communications, or a related field

Tools

Adobe Photoshop

Illustrator

Premiere Pro

Figma

CapCut

Klaviyo

After Effects

Generative AI Tools

Job description

Modinity Group in Jakarta is seeking a Creative Performance Specialist to build structured testing roadmaps for hooks, formats, and offers, prioritizing aging SKUs to drive inventory clearance. You will shoot, edit, and iterate high-converting paid media assets across formats.

Collaborate with Brand Marketing, produce UGC-style clips and product demos, manage templates, monitor fatigue, and present findings in weekly reviews, maintaining a library of winning patterns.