Data-Driven Performance Marketing Specialist

Praktis; Jakarta Utara; On-site; IDR 133,920,000 - 223,200,000; Full time

Job summary

Praktis is seeking a performance marketer to build and execute a data-driven digital marketing strategy across platforms, with a focus on fashion, beauty, or agency brands. You will manage budgets, set targets, and optimise campaigns to maximise return on spend while maintaining brand integrity.

Based in Jakarta, you will collaborate with internal teams and external partners, collect and analyse daily data, produce weekly and monthly reports, and communicate insights clearly to drive decisions

Qualifications

• Bachelor's degree in any major from a reputable university.
• Min. 2 years experience as Performance Marketing.
• Experience with fashion, beauty, or agency brands (preferred).

Responsibilities

• Develop a digital marketing strategy including budgeting, content, target audience, and platform.
• Manage and assess digital ad performance, including budget absorption and KPI targets.
• Collect and evaluate daily data.
• Produce weekly and monthly reports.
• Effectively communicate with internal and external stakeholders.

Skills

Digital marketing

Data analysis

Communication

Education

Bachelor's degree

Job description

Praktis is seeking a performance marketer to build and execute a data-driven digital marketing strategy across platforms, with a focus on fashion, beauty, or agency brands. You will manage budgets, set targets, and optimise campaigns to maximise return on spend while maintaining brand integrity.

Based in Jakarta, you will collaborate with internal teams and external partners, collect and analyse daily data, produce weekly and monthly reports, and communicate insights clearly to drive decisions