Strategic Paid Social Lead

WPP Media; Jakarta Pusat; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

WPP Media in Jakarta leads end-to-end paid social strategy, planning, execution and optimization across Meta, TikTok, and emerging channels. You will drive performance with data-driven decisions, overseeing campaigns and collaborating with planning, creative, analytics, and operations teams.

The role requires strong strategic thinking, hands-on campaign expertise, leadership, and the ability to manage multiple stakeholders in a fast-paced agency environment.

Qualifications

• Bachelor's degree in any discipline is required or equivalent.
• 3–5+ years hands-on experience managing paid social campaigns.
• Proven track record across Meta, TikTok and other platforms.
• Experience handling large budgets and complex structures.
• Strong analytical mindset with ability to derive insights from data.
• Excellent communication and presentation skills.
• Proficient in Excel and PowerPoint; able to multitask on several campaigns.

Responsibilities

• Develop paid social strategies aligned with business objectives.
• Create full-funnel media plans including budget allocation and audience segmentation.
• Oversee end-to-end campaign execution and ensure accurate tracking.
• Monitor daily performance and optimize KPIs such as CTR, CPA, ROAS, engagement.
• Lead performance reporting and present insights to stakeholders.
• Mentor junior team members and collaborate with cross-functional teams.

Skills

Paid social management

Social media optimization

Strong storytelling

Stakeholder management

Campaign optimization

Analytical mindset

Presentation skills

Multi-tasking

Audience segmentation

Education

Bachelor's degree

Tools

MS Office

Excel

PowerPoint

Job description

WPP Media in Jakarta leads end-to-end paid social strategy, planning, execution and optimization across Meta, TikTok, and emerging channels. You will drive performance with data-driven decisions, overseeing campaigns and collaborating with planning, creative, analytics, and operations teams.

The role requires strong strategic thinking, hands-on campaign expertise, leadership, and the ability to manage multiple stakeholders in a fast-paced agency environment.