Group Head Social

WPP Media; Jakarta Pusat; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

WPP Media is seeking a junior paid media specialist to support execution and optimization of campaigns across Meta, Google, and TikTok for large, performance-driven accounts in Jakarta. The role requires strong attention to detail, comfort with high-budget environments, and the ability to move quickly across multiple campaigns and objectives.

You will work with strategy, performance, and analytics teams to ensure accurate delivery and reporting.

Qualifications

• 1–3 years of experience in paid media, performance marketing, or platform operations.
• Experience supporting campaigns on Meta, Google Ads, and TikTok is a plus.
• Proficiency in Excel or Google Sheets for dashboards and reporting.

Responsibilities

• Execute and optimize campaigns across Meta, Google Ads, and TikTok.
• Manage daily operations including budget pacing and bid adjustments.
• Perform QA checks and monitor performance metrics (CTR, CPC, CPA, ROAS).
• Support keyword management and platform best practices for large brands.

Skills

Paid media

Performance marketing

Campaign optimization

Data analysis

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

Excel / Sheets

Job description

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

Supports the execution and optimization of paid media campaigns across Meta, Google, and TikTok for large, always-on, performance-driven. This role requires strong execution discipline, comfort with high-budget environments, and the ability to operate accurately at speed across multiple campaigns, products, and objectives.

Key Responsibilities

• Execute and optimize campaigns across:
• Meta(Facebook & Instagram)
• Google Ads(Search required; Display & YouTube exposure)
• TikTok Ads
• Supporthigh-volume campaign buildsacross multiple product lines and objectives (e.g. launches, always-on, promotions)
• Manage daily operations including:
• Budget pacing across multiple campaigns and line items
• Bid adjustments and basic optimization under guidance
• QA checks to ensure accuracy before launches and changes
• Monitor performance against key metrics (CTR, CPC, CPA, ROAS) and flag anomalies early
• Support keyword management forSearch campaigns(keywords, negatives, basic bid logic)
• Assist in executingplatform best practicesfor large brands (naming conventions, structure, governance)
• Work closely with strategy, performance, and analytics teams to ensure smooth delivery
• Exposure toalways-on campaignswith frequent changes and optimizations
• Ability to followstrict governance, tracking, and QA standards
• Support campaigns tied toe-commerce, app, and retail moments

Key Capabilities & Skills

• Working knowledge of:
• Meta Ads Manager
• Google Ads(Search fundamentals required)
• TikTok Ads Manager
• Basic understanding of:
• Full-funnel performance metrics
• Social and Search optimization principles
• Strong attention to detail inhigh-budget, high-risk environments
• Comfortable working with numbers, dashboards, and spreadsheets
• Able to work calmly under pressure and tight timelines

Basic Requirements

• 1–3 years of experience inpaid media, performance marketing, or platform operations
• Hands-on experience supporting campaigns on:
• Meta
• Google Ads (Search)
• TikTok
• Experience supportinglarge or complex advertiser accountsis a plus
• Proficient in Excel / Google Sheets

About WPP Media

WPP Media is WPP’s global media collective, bringing together world-class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance-driven media solutions.

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• We're Open: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.
• We're Optimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.
• We're Extraordinary: in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.

Please read our Privacy Notice for more information on how we process the information you provide.

At WPP Media we are committed to building a business and culture that is inclusive, and we believe that having a workforce that represents the society we live in is key to our success.

As part of this commitment, we have created this voluntary survey to include the collection and analysis of diversity data across our recruitment.

The following questions do not form part of your application, are completely optional and are not shared with our hiring teams, but we would be grateful if you would complete them to help us monitor fairness and equality across our recruitment process.