Paid Media Sr. Specialist

Arya Noble; Jakarta Pusat; On-site; IDR 90,000,000 - 130,000,000; Full time

Job summary

Arya Noble in Jakarta is seeking a results-driven Digital Marketing Specialist to lead paid media campaigns and optimize performance across platforms. You will collaborate across teams to ensure campaigns align with brand standards and regulatory requirements.

Ideal candidates have 3–4 years of digital marketing experience, preferably in an agency or beauty sector, with strong analytical skills and budget management capabilities.

Qualifications

• Bachelor's degree in Marketing/Business or related field.
• 3–4 years of experience in Digital Marketing, especially in managing digital advertising campaigns.
• Experience in an agency or beauty industry is advantageous.
• Hands-on experience with digital advertising platforms, CTR, ad costs, media planning, and optimization.
• Strong analytical and research skills including competitor, keyword, and audience analysis; evaluating ad performance.
• Proficiency in digital ad platforms and social media analytics tools.
• Good budget management with monitoring ad spend and cost efficiency.

Responsibilities

• Conduct competitor analysis in digital advertising to enhance competitiveness.
• Develop a media plan by analyzing keywords, target audiences, and trends to ensure ads align with objectives and reach the target audience.
• Analyze the results of published ads to assess performance and formulate strategies to improve conversions.
• Coordinate with other departments regarding ad content alignment with regulations and business unit objectives.
• Build and maintain relationships with external parties to support smooth operations.
• Monitor advertisements and marketing media to ensure keywords and displays align with the planned strategy.
• Evaluate platform performance including infrastructure, productivity, and marketing architecture to improve activities.
• Create reports and consolidate marketing performance results for easy access.
• Ensure costs of paid media stay within the specified budget.

Skills

Digital Marketing

Campaign optimization

Budget management

Analytics

Education

Bachelor's degree in Marketing/Business

Tools

Ad platforms

Social analytics

Job description

• Conduct competitor analysis in digital advertising to enhance the company's competitiveness.
• Develop a media plan by analyzing keywords, target audiences, and current trends to ensure that advertisements align with the company's objectives and effectively reach the target audience.
• Analyze the results of published ads to assess current performance, take action, and formulate strategies to improve digital advertising performance and increase conversions.
• Coordinate with other departments regarding advertising content, ensuring alignment with company regulations and business unit objectives.
• Build and maintain good relationships with external parties to support smooth operations.
• Monitor advertisements and other marketing media to ensure that keywords and displays seen by the audience align with the planned strategy.
• Evaluate the performance of each platform, including infrastructure, advertising productivity, marketing architecture, and current strategies, to improve subsequent marketing activities.
• Create reports, ensure the availability and accuracy of marketing performance results, and consolidate them in one place for more efficient access.
• Ensure that costs associated with paid media activities remain within the specified budget.

Requirements

• Bachelor's degree in Marketing Communication, Business Management, or a related field.
• 3–4 years of experience in Digital Marketing, particularly in managing digital advertising campaigns.
• Experience working in a digital marketing agency or the beauty industry will be a strong advantage.
• Hands-on experience with digital advertising platforms, including knowledge of Click-Through Rate (CTR), advertising costs, media planning, and campaign performance optimization.
• Strong analytical and research skills, including competitor analysis, keyword research, audience analysis, and digital advertising performance evaluation.
• Proficiency in digital advertising platforms and social media analytics tools.
• Good budget management skills, with the ability to monitor advertising expenditure and evaluate paid media cost efficiency.

Arya Noble, Indonesia’s first Intelligent Derma Beauty investment and strategic holdings company, has achieved significant success in the nation’s skin and hair care industry with leading brands like ERHA Clinical Group, Genero Group, ERHA OTC, and finally renowned Padangnese Cuisine, Marco by Chef Marco Lim. This success is driven by our innovative and dedicated employees, the Aryaners, who continuously disrupt societal standards by making beauty accessible and affordable.

Our team, fondly known as Aryaners, work daily to create impactful solutions for skin-related issues, enhancing lifestyles and improving standards of living. With a commitment to vision and growth, they adapt to changing times, delivering value through modern and technologically advanced services. Arya Noble aims to be a hub of change, innovation, and endless possibilities, shaping a brighter future through our products, services, and people. Join the Aryaners and be part of this transformative journey.