New Product Development Head – Household Care

PT Unitama Sari Mas; Jakarta Utara; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Job summary

PT Unitama Sari Mas is seeking a New Product Development Head for Household Care to lead end-to-end, marketing-led NPD from insights to launch. You will identify consumer needs, market trends, and opportunities to build a robust product pipeline with strong brand differentiation.

You will shape brand strategy, pricing, packaging, and go-to-market plans, while driving cross-functional launches with R&D, Packaging, and Supply Chain to deliver market-ready products and sustainable growth.

Qualifications

• Bachelor's degree in Marketing, Business, Management, or a related field.
• 5+ years of experience in New Product Development, Brand Management, Product Marketing, or Product Innovation (FMCG/Consumer Goods, household care).
• 3+ years in a managerial or leadership role.
• Proven track record of developing and launching new products from consumer insights to market launch.
• Strong brand strategy, brand positioning, portfolio management, and growth driving capabilities.
• Solid understanding of consumer insights, market research, concepting, USP, pricing, packaging, and go-to-market strategy.
• Experience collaborating with R&D, Packaging, Marketing Communications, and Supply Chain.

Responsibilities

• Lead end-to-end marketing-led New Product Development (NPD) from insights to launch.
• Identify consumer needs, market trends, and opportunities to build a strong innovation pipeline.
• Develop product concepts, value propositions, RTB, and differentiation aligned with brand strategy.
• Lead brand strategy, lifecycle management, and portfolio development to strengthen equity.
• Develop pricing, packaging, product communication, and go-to-market plans.
• Drive integrated product launch strategies with Brand Manager and cross-functional teams.
• Collaborate with R&D, Packaging, Sales, and Supply Chain to translate concepts into market-ready products.
• Monitor performance and feedback to identify opportunities for growth and improvement.

Job description

New Product Development Head – Household Care

Lead end-to-end marketing-led New Product Development (NPD), from consumer insights, market research, and ideation to concept development, positioning, commercialization, and launch.

Identify consumer needs, market trends, and competitive opportunities to develop a strong product innovation pipeline.

Develop product concepts, value propositions, USP, Reason to Believe (RTB), target consumers, and product differentiation aligned with brand strategy.

Lead brand strategy and management, including brand positioning, portfolio development, product lifecycle management, and initiatives to strengthen brand equity and market competitiveness.

Develop product and brand strategies covering pricing, packaging, product communication, and go-to-market plans.

Drive integrated product launch strategies and collaborate with Brand Manager and other relevant teams to ensure consistent brand messaging.

Work closely with R&D, Packaging, Sales, and other cross-functional teams to translate marketing concepts into market-ready products. This role focuses on product strategy and commercial development rather than technical formulation.

Monitor brand performance, product launch results, consumer feedback, and market trends to identify opportunities for growth and continuous improvement.

Requirements

Bachelor's degree in Marketing, Business, Management, or a related field.

Minimum 5 years of experience in New Product Development, Brand Management, Product Marketing, or Product Innovation, preferably in FMCG/Consumer Goods, particularly household care.

Minimum 3 years of experience in a managerial or leadership role.

Proven track record of successfully developing and launching new products, from consumer insights and concept development to product positioning and market launch.

Strong experience in brand strategy, brand positioning, portfolio management, and driving brand growth.

Strong understanding of consumer insights, market research, product concepting, USP, pricing, packaging, product communication, and go-to-market strategy.

Experience collaborating with R&D, Packaging, Marketing Communications, and Supply Chain teams throughout the product development process.

Strong strategic thinking, commercial acumen, project management, and cross-functional leadership skills.

Innovative, proactive, and results-oriented, with the ability to translate consumer needs into successful products and sustainable brand growth.

Unlock job insights

Your application will include the following questions:

• What's your expected monthly basic salary?
• How many years' experience do you have as a Head of Product Development?
• Which of the following types of qualifications do you have?
• Do you have FMCG marketing experience?
• How many years' experience do you have as a product developer?
• How many years of Brand Marketing experience do you have?

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.

Our Company

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.