Marketing Specialist

Maker Lab; Jakarta Pusat; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

Maker Lab, a marketing agency building decentralised technology-led teams, is seeking a Marketing Specialist in Indonesia to drive adoption of Search and AI features. You will bridge global innovation with local needs, owning analytics-driven campaigns and storytelling to optimise engagement.

You will lead insight-led marketing plans for Search, run feature campaigns from ideation to launch, and research user behaviour to guide product and marketing decisions in a fast-paced environment.

Qualifications

• BA/BS degree or equivalent experience.
• 3+ years of experience in marketing, consulting, or communications.
• Deep expertise in Search products, digital marketing, and performance marketing for high-growth tech products.
• Proven track record in analytics, user funnel analysis, and experimentation.
• Proficiency in SQL to analyze large datasets.

Responsibilities

• Develop an insight-led Search marketing plan for the Indonesian market, identifying growth opportunities and feature rollouts for Search, Assistant, and AI-enabled search experiences.
• Lead the launch and execution of targeted Search feature campaigns from inception to completion, driving user adoption and engagement metrics.
• Conduct deep research into Search user behaviour, query intent trends, and competitive dynamics to inform strategic product and marketing decisions.
• Apply advanced Search analytics, statistical analysis, and experimentation to evaluate search feature performance, user retention, and campaign impact.
• Use SQL to analyse large search datasets and translate complex data into clear, actionable insights for product and marketing partners.
• Collaborate with product, comms, regional, and in-country teams to ensure seamless execution and alignment across initiatives.
• Demonstrate strong problem-solving by developing creative solutions for complex, undefined problems.

Skills

Marketing analytics

SQL querying

A/B testing

Project management

Cross-functional collaboration

Education

BA/BS degree

Tools

Google Analytics

CMS tools

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role Summary

As a Marketing Specialist in ID, you'll drive user adoption of Search and AI features by bridging global innovation and local needs. Combining analytics and storytelling, you'll own campaigns, research user behaviour, and collaborate cross-functionally to optimise engagement in a fast-paced environment.

Role

• Develop an insight-led Search marketing plan for the Indonesian market, identifying and prioritising key growth opportunities and feature rollouts for Search, Assistant, and AI-enabled search experiences.
• Lead the launch and execution of targeted Search feature campaigns from inception to completion, ensuring all initiatives drive core user adoption and engagement metrics.
• Conduct deep research into Search user behaviour, query intent trends, and competitive dynamics to inform strategic product and marketing decisions.
• Apply advanced Search analytics, statistical analysis, and experimentation (A/B testing) to evaluate search feature performance, user retention, and campaign impact.
• Use SQL to analyse large search datasets and user interaction patterns, translating complex data into clear, actionable insights for product and marketing partners.
• Collaborate closely with product, comms, regional, and in-country teams to ensure seamless execution and alignment across all initiatives.
• Demonstrate strong problem-solving capabilities by developing creative and non-traditional solutions for complex, undefined problems.

You

• BA/BS degree or equivalent experience
• 3+ years of experience in marketing, consulting, or communications, with a proven track record of exceptional performance and high productivity.
• Deep expertise in Search products, digital marketing, and performance marketing for high-growth tech products.
• Demonstrated problem-solving and analytical capabilities, combined with solid project management skills and the ability to lead projects independently.
• Proven track record in Search analytics, statistical analysis, user funnel analysis, and controlled experimentation (A/B testing).
• Proficiency in SQL to query large search interaction datasets and uncover key insights into Search user behavior.
• Exceptional adaptability, strong teamwork skills, dedication, and a positive attitude.
• Able to work in a fast-paced, deadline-driven, technology work environment and navigate ambiguity in a complex matrix organisation.

• Exceptional verbal and written English, and fluent in Bahasa Indonesia, with strong communication and presentation skills