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BP Consulting Group, through BP Elite Search, represents a leading Indonesian ceramic and granite tile manufacturer. The Marketing Manager will lead brand strategy, product launches, and growth across channels, while managing budgets and a marketing team.
The role requires 5+ years in brand or trade marketing in building materials, strong budgeting skills, and willingness to relocate to Surabaya with some travel. English proficiency is necessary.
BP Consulting Group, through BP Elite Search, represents a leading Indonesian ceramic and granite tile manufacturer that is part of a national business group. Our client runs two plants, distributes across Indonesia and exports within Asia.
About the role
You will lead the brand’s marketing strategy, covering the product portfolio and launches, building-material stores and modern retail, and projects and specifiers. The aim is to grow value-added sales while protecting margins.
Responsibilities
Build and deliver the annual marketing plan and budget, including positioning for the brand and the granite line by price segment.
Lead collection development and new launches with R&D, production, sales and finance.
Set display standards and design programs for distributors, building-material stores and modern retail.
Build networks with architects, interior designers, developers and contractors, and support project specifications.
Run brand campaigns, digital content, catalogues and PR; design and run marketing activations and events and/or trade promotion programs.
Track sell-out data, competitor pricing and program ROI to advise management.
Lead and develop the marketing team.
Qualifications
Bachelor’s degree in any field; Marketing, Management, Engineering or Architecture preferred.
At least 5 years in brand, product or trade marketing in building materials (e.g. tiles, sanitary ware, paint, construction chemicals, pipes or roofing) or a similar technical manufacturing field, including at least 2 years leading a team.
Hands‑on experience designing and running marketing activations and events and/or trade promotion programs for distributors and stores.
A measurable track record of launching products or managing brands sold through distributors, building-material stores, modern retail and projects.
Understands, or can quickly learn, ceramic and granite tile production and quality standards.
Strong in budgeting, price and margin analysis, and data‑driven decisions.
Good command of English.
Willing to be based in Surabaya and to travel.
Nice to have: experience with granite, porcelain or premium materials; export‑market experience; a network of architects and interior designers.
What we offer
Base salary of IDR 22–25 million per month, plus a fixed allowance
Annual performance bonus
THR, BPJS Health and BPJS Employment, and supplementary health insurance
Relocation support for candidates from outside Surabaya